Inside the Brand: Nicka K

NICKA K New York believes that beautiful makeup should be an essential part of a woman’s everyday life, so they create professional quality makeup that is both affordable and attainable. Whether you’re searching for an interesting eye shadow palette, a beautiful bronzer, a wide range of lipstick colors or a liner to create the perfect winged eye, they’ve got you covered-- making Nicka K a go-to brand for achieving your overall beauty look. Most recently, their nail polish remover pads were featured as a POPSUGAR Must Have!
What is the inspiration behind the Nicka K Brand?
Nicka K New York was built on the premise that beautiful makeup should be an essential, attainable part of a woman's everyday life. We set out to create professional level makeup that was not only high quality, but also affordable -- to prove that the best makeup is not necessarily the most expensive.

What is Nicka K best known for? What do you do best?

Since our inception more than a decade ago, Nicka K New York has steadily grown as a reliable beauty provider, expanding our lines to not only offer makeup, but also skincare, fragrances, styling tools, etc. Our revamped cosmetic lines boast an incredibly vast selection of color selection; a lip or nail shade for every occasion parceled in luxurious packaging. Our contemporary skincare and beauty brand, Absolute!, is renowned for its impressive array of high-performance products, including our iconic tissues and masks, that aim to revitalize both skin and body.

What is the Nicka K Brand philosophy--what do you most want customers to get out of using your products?

Ultimately, beauty should be within everyone's reach. We want our customers to have access to professional quality makeup that boasts both what is in, and what is classic, at prices that give them room to expand on their collection.

Our November subscribers will receive a Nicka K full size Jumbo Artliner Pen. Any tips for using it?

The versatile Jumbo Artliner Pen is a one-stop wonder for creating a multitude of eye looks. The easiest way to gain control is to simply use it like a pen or marker, varying pressure for less, or more impact. For neutral, daytime definition, using a lighter hand, draw a thin line above the lashes to create subtle, but noticeable change. For bold cat eyes, easily trace the perfect cat eye flick and color in for instant drama.

What Nicka K products could customers use to create the perfect natural look for fall?

Utilize our Nicka K New York HQ line to create a perfect cold-weather look from A to Z. Utilize one of our Quad Shadows to create the perfect natural eye. Use flattering bronzes and taupes which add definition without heavy smoke. We recommend our beautifully neutral PLUMAS palette. Lightly define the lash lines and pair with voluminous lashes which open and brighten the eyes. Complete the look with a perfect MLBB (My Lips But Better) lipstick. Our staff pick is the shade RESORT from our Hydro Lipstick line.

Don’t miss out on discovering other great brands and skincare products. Subscribe now to make sure you receive the arsenal of goodies in our December Box!