Sustainable Clay Mask Benefits

from a variety of clays, each with its own unique properties to address many skincare concerns. So, if you’re looking for a natural skincare product for, you will love the concentrated powder Clay Mask for Dry Skin from Made-Up Gossip in the February 2024 Box. This clay mask is both exfoliating and hydrating. Made-Up Gossip not only uses minimal ingredients in their formulas, these ingredients are also natural and moisturizing to help combat dry skin and aging. Another great thing about Made-Up Gossip is their packaging. They use sustainable plastic-free materials to helps consumers make the switch. Find out more about how female Founders, Olga, a marketer and Dr. Q, a chemist developed their sustainable, waterless skincare and body products and how your skin can benefit from the natural ingredients used to make this amazing clay mask. 

How did Made-Up Gossip get its start?

The genesis of Made-up Gossip lies in the early days of the pandemic and witnessing a surge in liquid soap usage, we were struck by the environmental impact of the accompanying rise in single-use plastic bottles. With a mere 5% of plastic actually being recycled, and the cosmetics industry being a significant contributor to landfill waste, we recognized an urgent need for change. This realization fueled our mission to create innovative, waterless personal care products that minimize plastic waste while delivering a luxurious experience.

Where did the name Made-up Gossip come from?

As we were discussing issues of ingredient safety, recycling challenges, and the broader environmental landscape, a moment of whimsy struck. Why adhere to the conventional nomenclature of eco-conscious brands, with their predictable "Green Land" and "Blue Planet" monikers, when we could inject a dose of levity into their mission? Thus, Made-up Gossip emerged as a beacon of innovation and humor in the sustainability realm. While our commitment to safeguarding the planet remains steadfast, we recognize the power of humor to engage and inspire. 

What is your Made-Up Gossip’s philosophy?

Made-up Gossip’s formulation philosophy – minimum ingredients with maximum efficacy – promotes the idea that less is more. We created products that appeal to a consumer who is not necessarily committed to sustainability. Many are making the switch to sustainability subconsciously with our products – by loving them first and enjoying the plastic-free benefits as a bonus.  

What are the benefits of using a clay mask instead of using a sheet mask or a peel off mask?

Clay masks offer several unique benefits compared to sheet masks or peel-off masks:

Deep cleansing: Clay masks are renowned for their ability to deeply cleanse the skin by drawing out impurities, excess oil, and toxins from the pores. The natural absorbent properties of clay help to unclog pores and remove debris, leaving the skin feeling refreshed and revitalized.

Exfoliation: Many clay masks contain fine particles that provide gentle exfoliation as the mask is removed. This helps to slough away dead skin cells, promoting a smoother and more radiant complexion.

Oil control: Clay masks are particularly effective for those with oily or combination skin types, as they help to absorb excess oil and mattify the skin's surface. This can help to reduce shine and minimize the appearance of enlarged pores.

Pore tightening: Regular use of clay masks can help to tighten and refine the appearance of pores over time, leading to a smoother and more refined complexion.

What are the key ingredients in your clay mask?

  • Niacinamide
  • Allantoin
  • Jojoba oil
  • Mixture of clays (rose kaolin and green bentonite)

What are the benefits of these key ingredients?

Visibly reduces enlarged pores
Decreases hyperpigmentation and brightens skin tone
Boosts skin’s barrier strength and hydration
Reduces appearance of fine lines and wrinkles 
Improves skin elasticity

Moisturization: it helps to increase the water content of the skin by forming a barrier on its surface, thereby reducing moisture loss and promoting hydration.
Soothing: It has anti-inflammatory properties that can calm and soothe irritated or inflamed skin. This makes it particularly beneficial for individuals with sensitive or reactive skin conditions like eczema or rosacea.
Exfoliation: Allantoin has gentle exfoliating properties that help to slough off dead skin cells, revealing smoother and softer skin underneath. 
Anti-aging: By promoting cell turnover and collagen synthesis, allantoin can help to improve the overall appearance of aging skin, reducing the appearance of fine lines, wrinkles, and age spots.


Jojoba oil
Moisturizing: Jojoba oil is similar in structure to the natural oils produced by the skin (sebum), making it an excellent moisturizer. It helps to hydrate the skin without clogging pores, making it suitable for all skin types, including oily and acne-prone skin.
Balancing: Despite being an oil, jojoba oil can help balance oil production in the skin. It regulates sebum production, making it beneficial for both dry and oily skin types.
Antioxidant: Jojoba oil is rich in antioxidants, including vitamin E, which help protect the skin from oxidative stress caused by free radicals. This can help prevent premature aging and maintain skin elasticity.
Anti-inflammatory: The anti-inflammatory properties of jojoba oil can help soothe and calm irritated skin conditions such as eczema, psoriasis, and dermatitis.


Mixture of clays: rose kaolin and bentonite (French Green)
The combination of rose kaolin clay and bentonite clay offers a potent blend of benefits for the skin:
Deep Cleansing: Both rose kaolin and bentonite clays have excellent absorbent properties, which help to draw out impurities, toxins, excess oil, and dirt from the skin pores. This deep cleansing action helps to detoxify the skin, leaving it clean and refreshed.
Exfoliation: The fine particles present in both clays provide gentle exfoliation, helping to remove dead skin cells and promote cell turnover. This reveals smoother, softer, and more radiant skin underneath.
Oil Control: Bentonite clay is particularly effective at absorbing excess oil from the skin, making it beneficial for individuals with oily or acne-prone skin. When combined with rose kaolin clay, which is gentler and more suitable for sensitive skin, it creates a balanced formula that helps to regulate sebum production without stripping the skin of its natural oils.
Soothing: Rose kaolin clay has soothing and calming properties, making it suitable for sensitive or irritated skin. When mixed with bentonite clay, it helps to counteract any potential drying or irritation that may occur with bentonite clay alone.
Tightening and Toning: Both clays have a tightening effect on the skin, helping to minimize the appearance of pores and improve skin tone and texture. Regular use of a clay mask containing rose kaolin and bentonite clays can help refine the skin's appearance and give it a smoother, more youthful look.

NOTE: The mask features a blend of clays, including red and green variants, thus anticipate variations in color within the product. As we craft everything in small batches, the clay hue may differ from batch to batch.

How important is Niacinamide to skincare products?

Niacinamide, also known as vitamin B3 or nicotinamide, is a highly beneficial ingredient in skincare products due to its wide range of properties and benefits.

Niacinamide is a versatile and effective ingredient that addresses multiple skincare concerns, including hydration, inflammation, pore size, pigmentation, and aging. Its compatibility with various skin types and its ability to deliver visible results make it a valuable addition to any skincare routine.

What is the best way to use the Made-Up Gossip Clay mask?

For optimal use, begin by pouring half or a quarter of the powder into a small glass container. Add warm water and mix until a smooth paste forms. Apply the paste onto the face using a brush. Since this powder is highly concentrated, apply a thin layer. Leave it on for 10 minutes and then rinse off with warm water. You may experience a slight tingling sensation, which is normal.

Is this clay mask for all skin types?


What can people expect after using your clay mask?

Following the mask application, expect deeply cleansed, velvety-smooth, and radiant skin. For best results, apply the mask in the evening before bedtime. Due to its concentration, temporary pinkish-toned skin may occur, dissipating within minutes.

How often can you use the Made-Up Gossip Clay Mask?

You can use it twice per week.

What’s next for Made-Up Gossip?

Our emphasis will be on creating an expanded range of waterless skincare products that prioritize superior performance and versatility, all while maintaining a gentle, eco-friendly approach.

Each of our Subscribers will receive a Clay Mask in their February 2024 Box. What is the one thing you want them to know?

It is a highly concentrated mask, so little goes a long way. 

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