Inside the Brand: Milani Cosmetics

Sexy. Fun. Adventurous. Confident. If you would use any of these adjectives to describe yourself, then Milani Cosmetics beauty products are for you! With Italian flair and vibrant colors they speak to the consumer who isn’t afraid to experiment with her beauty looks.

What is Milani's core message to customers?
That we have Italian style, vibrant colors, and that all of our products are skin tone perfect.

Who is the consummate Milani customer? What is her lifestyle like?
The Milani user is classy, sexy, fun, perky, sophisticated, free-spirited, adventurous, experimental, confident and determined.

Are all Milani products vegan?
No, not all Milani products are vegan. We do call out the ones that are on

What are some of your best selling products during the holiday season?
Our Color Statement Lipsticks, Color Statement Nail Lacquers, and Bella Eyes Gel Powder Eyeshadows.

How can our December subscribers use the Nail Lacquer and Quick Dry Top Coat they're receiving in their boxes to create a festive holiday mani?
The Color Statement Nail Lacquer colors are very festive. Here is how to apply: To apply color, start at the cuticle and place the tip of the brush to your nail. Press down, allowing the brush to fan out, and draw the brush to the tip of your nail, moving from left to right to get an even coat. Once you’ve applied the first coat to all fingers on both hands, apply a second coat to even out the color and eliminate any streaks. Let polish dry for 2 minutes before applying Quick Dry Top Coat.

Miss out on getting these great Milani products in our December box? You can shop them now in the COCOTIQUE store. Buy them for yourself, or as festive holiday gifts!

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