Tell us the Leaders Cosmetics story. How did the brand get its start?
Emerging from South Korea, Leaders Cosmetics Inc. is a professional cosmeceutical company that combines innovative technology with proven natural ingredients. Founded by a group of dermatologists from Seoul National University, Leaders is grounded in research and clinical data. It began initially as a dermatological medi-spa clinic and evolved into the globally recognized brand it is today. Now, Leaders operates 9 clinics around the world and distributes its award-winning products to 18 different countries.
What type of woman uses Leaders Cosmetics products?
The Leaders Woman is very fashion forward and trendy. Picking up on the latest innovations, she always strives to be ahead of the curve and is a trendsetter. She is very knowledgeable about skincare and knows what she is putting on her face. In this vein, the Leaders Woman is constantly looking for products that will provide maximum efficacy while also being safe for all skin types. She is also concerned about social and environmental issues. Mind and body wellness are important to her first and foremost.
What makes your products especially effective or unique?
Each Leaders product is formulated to provide the best visible results. Our skilled research and development team utilizes real patient data that is collected from the Leaders clinics to create products that are not only safe for all skin types, but also extremely effective.
Why does a woman need your products in her beauty routine?
It is often hard to find time to sit back and relax after a long hard day of work, let alone take care of your skin. Not only does using a Leaders mask provide targeted results, but it also allows women to take a much needed break to de-stress from the hustle and bustle of everyday life. The masks are full of antioxidants and nutrients to nourish the skin and restore radiance.
What's new for the brand?
Leaders has just reimagined its core line of products to make it more robust and beautiful. The beloved Recovery, SuperFood, Skin Treatment and Skin Renewal lines all have new looks and more effective formulas, which enhance the overall masking experience.
Any new product releases that you would like to share with our readers?
Leaders is always on the move to find the best new products and formulations for its intensely loyal customers. To give a bit of a sneak peak, two new products from the Daily Wonders lines will be debuting at ULTA in the next few months. Please make sure to stay tuned to Leaders' social media channels as well as our website to get the latest updates for new products that are coming out!
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