Inside the Brand: Absolute New York

Absolute New York “takes a youthful approach to modern beauty and creates fun, contemporary products with an urban edge”. We got the skinny on the fresh and innovative beauty products from this brand that will help you take your beauty look to the next level for spring and summer. Keep reading to learn more about Absolute New York’s best selling products and customer favorites.

What inspired the conception of the Absolute New York brand?
With nearly 20 years of experience in the beauty industry and thanks to the enormous success of Nicka K New York, we expanded further with the founding of Absolute New York, a move necessitated to support our thriving operations, growing teams, and the ceaseless demand for exciting beauty product lines.

Absolute New York is a contemporary beauty brand inspired by, and founded in the heart of New York. Feminine, flirty, and fun, it helps women enhance their beauty and make statements while completing any head-to-toe beauty regimen.


How does Absolute New York differ from its sister brand NICKA K New York? Where do the product lines, target customers and strategies intersect and where do they branch off?
Both Nicka K New York and Absolute New York are built on the premise that beauty is essential and should be accessible.

Nicka K boasts both what is in and what is classic - providing an extensive array of contemporary, professional product lines of both trendy and conventional necessities.

Absolute New York takes a youthful approach to modern beauty and creates fun, contemporary products with an urban edge. Our teams at Absolute merge innovation, market finesse and superior product development to create expertly designed offerings that are available at well-known retailers worldwide.

What are some of your best selling products or customer favorites?
Our iconic tissues, masks, foot & body care options have been highly sought after for our use of natural botanicals, and incredible quality. The entire skincare line is developed and made in Korea, a forerunner in quality skincare – and unparalleled in product technology & innovation.

The cosmetic top sellers include our Waterproof Gel Lip & Eyeliners, which are truly waterproof and smudge-proof with all day staying power, as well as the many highly pigmented lip options we have become known for – Ultra Slick, Super Matte, Maxi Satin and Crystal Shine.

Our latest hit item is the Beauty Mark, a temporary face & body tattoo stamp, with numerous features in blogs and campaigns, now making a splash as the newest fashion-meets-beauty trend retailing at Ulta.


Every COCOTIQUE subscriber in May received your Ultra Slick Lipstick in Belle, a gorgeous fuchsia shade that will be perfect for spring! What do you want customers to know about this hydrating lip color?
The buttery rich pigments in our Ultra Slick Lipstick effortlessly glide across lips without dragging or skipping, for vibrancy and a sleek finish in one swipe. The lightweight black lacquer finish packaging features a true-to-color preview window created with actual product for easy storage and reference. It’s known for ultra-pigmented color payoff and is also available in 32 shades, from the most wearable nude to the boldest blue.

What other products from your collection can consumers use to create a sweet daytime look for spring?
Our True Palette in Romantic Affair features feminine shades of pinks, purples and plums, which are perfect for spring. For balance, don’t forget to frame these flirty colors with strong bold brows, the hottest trend for 2015. The Perfect Eyebrow Pencil features a unique angled tip allowing for precision and control while the specially designed formula, with just enough waxiness, keeps your brows looking naturally full all day.

Find out more about Absolute New York at and follow them on Facebook, Twitter and Instagram.