Tell us the Madame CJ Walker Beauty Culture story. How did the brand get its start?
The daughter of former slaves, Madam C.J. Walker challenged the expectations of the times to create the life she desired. As America’s first self-made female millionaire, she succeeded beyond just making beauty products to creating a Beauty Culture that provided thousands of women with new ways to make a living and a new way to view themselves: with pride. Powered by this legacy, Madam C.J. Walker Beauty Culture has been reimagined for today’s woman according to her specific hair needs – completely reformulated with high-quality, natural ingredients and performance-driven innovation to inspire and empower every woman to be unapologetic in the expression of her individual beauty. Madam C.J. Walker knew what a confident woman could achieve, and provides the tools to celebrate your unique beauty and empower you to embark on the life you desire. We partnered with Sephora as our exclusive Retail partner for launch given their focus on bringing the best, most covetable Prestige items under one roof. We are excited about empowering women with our new line of 25 high-quality haircare solutions. Greatness begins with confidence!
What ingredients or properties make your product especially effective or unique?
Our Dual Encapsulation system combines a reparative oil encapsulation with a style enhancing encapsulation without any greasy feel. Time-release action boosts treatment/conditioning, refreshing and extending styles to make “two-day-hair” a thing of the past. The treatment collection is designed for all hair types to help restore and maintain health.
Brassica Seed & Shea Oils Collection is for the woman who heat styles her hair and seeks a smooth, silky finish. What’s unique about Brassica Seed is that it’s a natural alternative to silicone.
Coconut & Moringa Oils Collection is for the woman with wavy to curly hair that battles frizz. This collection has humidity blockers to promote frizz-free curls.
Jamaican Black Castor & Murumuru Oils Collection is for the woman with curly to coily hair who craves intense moisture and provides superior curl definition, making “two-day-hair” a thing of the past.
Our fourth collection and most universal collection, Dream Come True, is for all hair types and includes intensive reparative treatments to repair, rebuild and hydrate your scalp and strands.
Why does a woman need your product in her HAIR care routine?
Each collection in Madam C.J. Walker provides exceptional products, powered by efficacious oils that speak her language, address her specific needs, and make it easy to achieve her unique individual style. Why oils? - Oils have been used by healers for centuries in beauty rituals/regimens, and are now the latest insider beauty favorites. Oils are multi-taskers (nourishing, conditioning, detangling, sealing and antioxidant protectors) and can be personalized.
Three of the Madam C.J. Walker Beauty Culture collections feature first-to-market encapsulations that infuse hair with the nutrients that it needs. Our Dual Encapsulation system delivers a reparative oil encapsulation and a style enhancing encapsulation where hair needs it most, without any greasy feel. Time-release action boosts treatment and refreshes styles to make “two-day-hair” a thing of the past.
What's in the pipelines in 2016 for the brand?
2016 has been a big year as we launched with 25 SKUs, a very broad range with something for everyone. In the summer we will be featuring our travel size COCONUT OIL and DEFINING BUTTER CRÈME, along with our FRIZZ FIGHTING ESSENTIALS KIT and CURL ENHANCING ESSENTIALS KIT. Each of these are great introductions to the brand and can be combined with any hair regimen.
For Fall, we are launching a Dream Come True CUSTOM MASQUE MIXERS KIT, which is the perfect combination for customizable hair treatments and allows for cocktailing based on hairs specific needs. This set is great for all hair types and perfect for Fall and winter months where hair needs more intensive moisture.
And lastly, Holiday, will feature Coconut & Moringa Oils CURLS ON THE GO, a trio of must-haves that work together to nourish, protect and block humidity on frizzy waves and curls. This is a perfect set of hero SKUs to throw in your purse for perfectly polished curls from day to night.
Shop the Madame C.J. Walker Beauty Culture Jamaican Black Castor & Murumuru Oils Defining Butter Creme and Co-Wash in our store. And don’t forget to keep up with the brand by following them on Facebook, Instagram and Twitter.