Say Goodbye to Toxic Chemicals and Hello to 10-Free

As we continue to introduce you chemical-free beauty and wellness products, we are super excited about our latest brand partner, L’Marie Nail Lacquer in our December Box. We talked to founder and owner, Latasha Cattouse about the new standards in natural nail polish that is taking the beauty industry by storm. Read all about how this passionate entrepreneur created a brand that offers hot nail colors without harsh chemicals.

What inspired you to start L’Marie?

As a lifelong consumer and wearer of nail polish, Latasha Cattouse remembered the joy and sense of creativity nail painting brought to her and her family and wanted to share her joy with other beauty lovers. Prior to starting graduate school in 2015, Latasha made the declaration to her family and friends that she would create an indie nail care line in the near future. Throughout graduate school, she consulted industry beauty professionals, researched, and developed what is now L'Marie Nail Lacquer, a 10-Free nail lacquer line (excludes 10 harmful chemicals found in nail polish). L'Marie Nail Lacquer is also cruelty-free, vegan-friendly, and not tested on animals.

What does 10-Free Mean?

The ingredients in our products are very important. Our formula is 10-Free which means that it excludes 10 of the most toxic chemicals found in nail polish. The most known toxins are Formaldehyde - it can cause irritation to the eyes, nose, throat, skin, as well as cause nausea, DBP - Dibutyl phthalate is a plasticizer and is in plastics, which can cause irritation to the eyes and skin,Toluene - can affect the nervous system, and cause headaches, dizziness, and even birth defects in unborn children.

Here is a list of what is NOT included in our nail lacquer:

  1. Formaldehyde

  2. DBP (Dibutyl phthalate)

  3. Toluene

  4. Camphor

  5. Formaldehyde Resin

  6. Xylene

  7. Fragrances

  8. Parabens

  9. Ethyl Tosylamide

  10. Phthalates

What inspires your colors each season?

As I travel around the world, I see so much beauty that inspires me. I’m inspired by everything fashion trends, nature, culinary arts, and so much more.

What are your top selling colors?

Our top sellers are Forever Green, No Fuss, Always Poppin, She's The Boss, Nearly Navy, Honey Be, Peachy Sweet, and Finest Pink.

What’s next for L’Marie

As we begin to blossom as a brand we plan to offer more great non-toxic products. We also look forward to more retail partnerships.

Subscribers will receive a travel size nail polish in their December Box. What is the one thing you would like to leave with them?

You can rest assured that removing these ingredients does not change the quality or integrity of the nail lacquer formula, in fact, our lacquers have proven to be a long-lasting, vibrant, shiny coat, and goes on smoothly. Our customers can be confident that we have their best interest in mind.

To keep up with L’Marie Nail Lacquer, you can follow them on Instagram and Pinterest