TRADITION EMBRACES TEXTURE

This is what happens when a mega brand like Dove creates a haircare brand dedicated to textured hair. Dove Amplified Textures is made with a super moisture blend of honey, jojoba, aloe vera and coconut oil. This ultra-moisturizing collection is not only perfect for every curly, coily, or wavy hair types, it also nourishes the hair giving it the extra TLC that it deserves. Read all about how the 3 full-size products in the April Box can work for you. Also, learn how this classic prestigious brand cofounded the CROWN Coalition that supports the inclusive beauty experience for Black women, and girls and how they are making a difference in ending discrimination against natural hair in the workplace.
Tell us about the new Dove Amplified Textures collection.
The Dove Amplified Textures collection was crafted to enhance the natural beauty of textured hair and nourish all curls, coils and waves. Each product offers the care only Dove can deliver through its proprietary Moisture Amplifying Blend, which nourishes hair to leave it feeling strong, shiny and protected. The six-piece collection was created with convenience in mind and offers solutions to any naturalista!
What is the Dove Moisture Amplifying Blend?
It’s our unique formulation that delivers nourishment and care to textured hair. The Moisture Amplifying Blend is infused across all formats and is a combination of conditioning agents, such as Coconut Oil, Shea Butter and humectants, that deliver moisturizing, nourishment, protective and strengthening benefits.
Who is this product for? Is this new line for all hair types?
With care and convenience at the center of our product range, Dove Amplified Textures is great for new naturalistas or natural hair pros. The range offers solutions for any type of curl, coil or wave.
Tell us about the Dove Amplified Textures Twist-In Moisture Shaping Butter Cream.
Our Twist-In Moisture Shaping Butter Cream, infused with jojoba oil, provides hold and definition to your natural curl. This versatile cream will add moisture, shine and softness to your natural curl pattern. This is an excellent product for styling twist outs, braid outs, wash and go’s and more!
For Wash and Go’s:
Rake evenly throughout your hair, working in sections. Air dry or heat dry with a diffuser.
For Twist/Braid Outs:
Part hair into sections. Apply product evenly through each section, then twist or braid your hair as preferred. Take down twists or braids once hair has fully dried.
Talk to us about the Dove Amplified Textures Moisture Lock Leave-In Conditioner.
Sometimes your hair requires a little extra care or attention. Our new Moisture Lock Leave-In Conditioner with its rich creamy formula, infused with jojoba oil, provides an extra special treatment that detangles, nourishes and protects your strands with every use. Its moisture-rich formula leaves all curls hydrated, defined and shiny.
How to Use:
Section hair and apply a generous amount of Dove Moisture Lock Leave in Conditioner and detangle on wet hair after conditioning. To minimize breakage, use fingers to detangle and do not rinse. Use alone or combine with our Twist-In Moisture Shaping Butter Cream or our Shine & Moisture Finishing Gel depending on hair texture and desired style.
Tell us about the Dove Amplified Textures Shine & Moisture Finishing Gel.
Our Shine & Moisture Finishing Gel is an alcohol-free formula, infused with aloe, that notably enhances all kinds of natural curls and waves. While some gels can leave hair feeling dry, this product leaves your hair feeling defined and moisturized with less frizz. It provides hair with a light all-day hold and leaves hair feeling moisturized, shiny and healthy looking. Pro tip: You can use it both as a finishing gel and a styler.
Where can women find the Dove Amplified Textures collection?
Dove Amplified Textures is available at Walmart, Target, Family Dollar, Dollar General, and Meijer.
We love that Dove is a co-founder of the CROWN Coalition. Tell us more.
For decades, Dove has been committed to creating a world where beauty is a source of confidence, not anxiety, and our work to end hair discrimination is continuing to progress that mission. In 2018, we co-founded the CROWN Coalition in partnership with the National Urban League, Color of Change, and Western Center on Law and Poverty in an effort to create a more equitable and inclusive beauty experience for Black women and girls. The coalition is focused on the advancement of anti-discrimination legislation across the United States and has had tremendous success elevating the public narrative around this important issue. The CROWN Act (Creating a Respectful and Open World for Natural Hair) has been signed into law in six states including California, New York, New Jersey, Colorado, Washington, and Virginia with twenty additional states having filed or pre-filed the legislation. For more information and to sign the petition, visit here.
Each of our subscribers who get the April Box will receive these three full size products. What is the one thing you want to leave with them?
Whether you’re a new naturalista or a natural hair pro – most of all it’s your hair, your way. Embrace and care for those curls, coils and waves! If you enjoy using these products, there are more to discover in the upcoming May Box, including our Hydrating Cleanse Shampoo, Super Slip Detangling Conditioner and Moisture Spa Recovery Mask. You can learn more at Dove.com or follow us on Facebook, Twitter, Instagram, and YouTube.