If you’re looking for some instant glam, look no further. We are happy to introduce you to Absolute New York, the leader in K-Beauty Color Cosmetics and their natural Fablashes. These 100% human hair eyelashes will give you subtle definition and effortless glam that you can wear every day. Read all about how to apply these natural lashes and how to properly take care of them.
When did ABSOLUTE NEW YORK get its start?
Absolute New York launched in 2013 as a color cosmetics and (K-Beauty) skincare brand.
How big of a trend are lashes now?
The interest for false lashes grew tremendously within the past few years, with greater options in materials used, improved quality and aesthetic, the variety of fullness, length, and color, you name it. They’re a quick and convenient way to add oomph to your look, whether it’s natural or glam, so it’s hard to resist!
What type of adhesive do you recommend?
We recommend our reformulated Absolute New York Brush Lash Adhesive and Tube Lash Adhesive (EGLA01 – EGLA04), depending on your preference of application. Both adhesives come in clear and black formulations, are hypoallergenic and are free of:
  • Sulfates
  • Phthalates
  • Fragrance
  • Formaldehydes
What is the best way to apply false eyelashes?
Here are some tips to make applying false eyelashes easier!
  1. Choose a style that flatters your eye shape or desired look
    • Natural Eye: enhances your natural lashes
      • Style: longer towards the outer two-thirds of the eye
      • Ideal for: all eye shapes and lash types
    • Cat Eye: makes the eyes look more sultry and exotic
      • Style: shorter on the inner corners and gradually gets longer towards the outer corners
      • Ideal for: rounded or “close-set” eyes
    • Doll Eye: makes the eyes look bigger and brighter
      • Style: shorter on the inner and outer corners, but longer in the middle of the lash band
      • Ideal for: most eye shapes, but mainly for “wide set” or “downturned” eyes
  2. When removing lashes from its tray, gently start from the outer edge and work your way inward – this ensures that if you bend a section of the outer lashes, it’s okay because you’re more likely to trim the outer lashes to fit your eyes.
  3. Without glue, align the false lashes to your lash line and trim any excess so that the strip measures slightly shorter than your eye -- this avoids the lashes from being too close to the inner corner of the eye and causing discomfort.
  4. ** To ensure that your false lashes comfortably fit your eye shape and size and won’t lift off at the inner/outer corners, wrap the lash band around something such as your finger or even a makeup brush so that the lash band can get used to the curved shape and sit better on the eyes.
  5. After applying a layer of glue on the lash band, wait 20-30 seconds for it to get tacky. For the best application, look downwards and align the lashes as close to your lash line as possible. With a lash applicator, tweezer or simply your fingers, pinch your natural lashes and false lashes together to make your eye makeup look more seamless.
What are your lashes made of?
We have various lash styles made from:
  • 100% Human Hair
  • Synthetic Silk
  • Hybrid of Human Hair and Silk (adds more dimension and volume)
  • Faux Mink
Are they reusable?
With proper care, our lashes can be reusable up to 15 times!
What’s the best care for the lashes?
  • After every use, make sure to gently remove any remaining glue that is on the lash band.
  • Soak lashes in a mix of warm water and soap (or a liquid makeup remover) and gently rub in the direction of the hairs to remove any makeup or glue that may remain on the lashes or band.
  • Set the lashes to dry off and they should be ready for your next use!
How many styles eyelashes do you offer?
False lashes have become one of our best sellers! We are proud to say that we now have over 180+ different styles of lashes to choose from, ranging from strip lashes to individuals, and even pre-glued and magnetic lashes for easier application.
What are the top styles?
  • Divine 3D Plush Lashes in EDL01 – Antheia ($5.99)
  • Divine 3D Faux Mink Lashes in EDL07 – Gaia ($5.99)
  • Darling Lashes in ELDL01 – Aurora ($1.99)
  • Fablashes in ELIL02 - Individual Knot-Free Flare Medium ($3.99)
What’s next for ABSOLUTE NEW YORK?
An ongoing mission for Absolute New York is to continue expanding our diverse product range of cosmetics, K-Beauty skincare, and beauty tools to accessories, so that you can find beauty staples that make you feel Absolute.
Each of our subscribers will receive a full set of Eyelashes in their box. What is the one thing you’d like to leave them with?
Absolute New York’s goal is to deliver beauty products that embrace Absolute Individual Beauty – there are no rules to makeup so do what makes you, you! We are also 100% cruelty-free -- we do NOT test our products or ingredients on animals or condone such practices and we do not retail in countries that require such testing. USE OUR EXCLUSIVE DISCOUNT CODE COCOTIQUE20 FOR 20% OFF SITEWIDE AT ABSOLUTENEWYORK.COM – EXPIRES SEPTEMBER 15, 2020 (1 USE PER CUSTOMER. CAN’T COMBINE WITH OTHER DISCOUNTS) To keep up with ABSOLUTE New York, you can follow them on Facebook, Twitter, Instagram, and YouTube.