We love when we meet WOC entrepreneurs that create products and brands out of their own necessities. Not only are their products useful to the market that they serve, their journeys are also an inspiration to other women who want to start their own brands. Meet Keya James, owner and founder of Tailored Beauty, a fitting name for a brand that creates tailored haircare products for natural hair. We are also excited to feature Keya’s Lustrous Hair Remedy Serum that contains a premium blend of oils for strong, shiny, beautiful hair in our SheaMoisture x Tailored Beauty Limited Edition Box. Timing couldn’t be more perfect to also feature Keya James during National Women’s Small Business Month. Find out more about this driven entrepreneur and the benefits of using this amazing serum.
How did the brand get its start?
The brand actually started as a hobby. I was making YouTube videos showing my audience how I take care of both me and my daughters natural hair using my homemade hair products. There was a demand for my products from my viewers. I began selling my products on the website Etsy. Shortly after, I realized that it was a booming business. So, then I rebranded the products and started Tailored Beauty. I am really passionate about creating hair products that contain healthy ingredients that could be used for all hair types and all ages.
What was the first product that you created?
The first product that I created was Everything Butter. I created that product several years ago when I started my hair journey. I needed a product that would help retain moisture for my type 4 hair. I started using it on my stomach when I was pregnant, then when I had my my daughter I used it on her hair as well. I noticed that this product was great for our hair and skin. I was especially surprised that I did not have stretch marks after my pregnancy. I named the product Everything Butter because it can be on everything! Our customers love using it on their hair and it’s shown to improve skin conditions such as psoriasis and eczema.
What inspired the Lustrous Hair Remedy Serum?
I was inspired to create the Lustrous Hair Remedy Serum because I wanted to create a serum based on the Ayuvedic hair care regimen. I wanted to create regimen containing medicinal herbs. I love doing hairstyle such as flexi rods, twist out, and even straightening my natural hair. Sometimes heavy oils can weigh your hair down, so I wanted to create a light weight oil that would strengthen the hair and provide shine to a finished style.
What are key ingredients in this serum?
Helianthus Annuus (Sunflower) Seed Oil, Hibiscus Sabdariffa Seed Oil, Cannabis Sativa (Hemp) Seed Oil, Lavandula Angustifolia (Lavender) Oil, Melia Azadirachta Seed Oil (Neem),
What are the benefits of these key ingredients?
Hempseed Oil- Native to the United States, hempseed oil is extracted mainly from the seeds of the hemp plant. Contains vitamin E and fatty acids to increase hair’s elasticity, moisturize, and strengthen hair.
Neem Oil – High levels of antioxidants and regenerative properties that stimulate hair follicle growth. Naturally seals moisture for healthier strands.
What is the best way to use?
The Lustrous Hair Remedy Serum is lightweight and will not weigh your favorite hairstyles down. Perfect for adding shine to to your favorite hair styles or locking in moisture.
Is this serum good for all hair types?
Of course! Our products are “Tailored for you” they are tailored for all hair types so this can be used for high or low porosity hair. You can even use it on relaxed or stretched natural hair.
What can women expect after using?
Because this product is based on Ayuvedic hair care regimen, women can experience a natural shine to their hair that does not feel dried out at the end of the day, they can also experience healthier hair as well.
In addition to the Lustrous Hair Remedy Serum, what other products can you recommend from your brand?
Our products are “Tailored for you”, hence the name Tailored Beauty. We actually have a hair quiz on our website where you can do an assessment to determine which products are best for you. I strongly recommend customers to take the hair quiz because each because the assessment really determines the best products for your hair. We use the results and send our customers a personalized regimen.
What advice would you give to other women who want to start their own company?
The best advice I would give to other women who want to start their own company is to think of entrepreneurship as an ongoing college course that you want to ace. That involves educating yourself, attending a lot of educational events. Learning is key, this can even include learning via YouTube or listening to podcasts. The more education you have behind running a business such as financials, marketing, product innovation, and understanding your consumers, the stronger you will be as a business person.
What’s next for Tailored Beauty?
The brand is growing at a rapid pace and the pandemic has not stopped our growth. We just moved into a bigger facility to accommodate our growing brand. In 2021, we plan to acquire more retail locations so that our products can be easily accessible to our customers as well as produce more innovative products in the natural hair space.
For those who get the Community Commerce Box they will receive a Lustrous Hair Remedy Serum. What is the one thing you want customers to know?
Let us know your thoughts. We always love feedback Also, let us know on social media. The serum is one of 14 products that we sell. If you are looking for natural products from an owner that cares about quality ingredients and healthy hair check us out on TailoredBeautyProducts.com
USE OUR EXCLUSIVE DISCOUNT CODE COCOTIQUE FOR 10% OFF SITEWIDE AT TAILOREDBEAUTYPRODUCTS.COM – EXPIRES NOVEMBER 30, 2020