From the kitchen to the shelf, Shea Radiance creates product to address dry and eczema-prone skin. We are happy to partner with Funlayo & Shola Alabi of Shea Radiance and introduce you to their African Black Soap Lavender & Rosemary Body Wash in the October Box. This is the perfect time of the year to load up on all of your moisturizing products before the weather get too cold or give your skin the ultimate healing that it needs. Find out all you need to know about this Black-Owned business and how they can empower you with beauty.
How did Shea Radiance get its start?
We were looking for a natural solution for our family’s dry skin and eczema flare-ups.
What were you doing before you started Shea Radiance?
I worked in software development for a healthcare company in Washington DC.
When did you know that you could leave your day job and turn the products that you were making in your kitchen into a full-blown business?
I wanted Shea Radiance to be a beauty brand and not just a side hustle or hobby. We put in a lot of time on weekends and weekday evenings selling in local markets and manufacturing products in our kitchen. We saw that there was a demand for the product and growth potential, but we couldn’t realize the potential with me working a full-time job with a long commute.
We were not profitable and the business was not fully able to support me when we agreed that I should resign from my full-time job. It was a risk, and even though we faced a lot of financial challenges because of the decision, I can look back and say that it was the right decision.
What are the benefits of African Black Soap?
Black soap is a dark-colored cleansing bar. It is soft and porous and dissolves faster than most cold press soaps. Black soap produces a very rich lather and gives the skin a clean, soft feel. Many users claim that Black soap clears up acne, eczema, blemishes and discolorations. Black soap is 100% natural, Organic and Vegan in origin and process.
Where is your African Black Soap sourced from?
Our black soap noodles that are used as the base for the body wash is sourced from Ghana. We partner with a premium soap-making factory in Accra run by an amazing businesswoman who provides employment opportunities to young adults.
What are the key ingredients in your African Black Soap Lavender & Rosemary Body Wash?
The key ingredients are the black soap base blended with colloidal oats and essential oils to gently cleanse and lock in moisture.
What are the benefits of these key ingredients?
A rich foaming, gentle cleansing body wash infused with the benefits of oats. The black soap cleanses and the oats attract and lock in moisture to the skin.
Is the Lavender & Rosemary Body Wash for all skin types?
Absolutely, the lavender essential oil has aromatherapy benefits to make your shower time relaxing and rejuvenating.
Can the African Black Soap Lavender & Rosemary Body Wash be used daily?
Absolutely, it’s gentle enough for daily use.
What other fragrances does your body wash come in?
We use only pure essential oils to scent our products. In addition to Lavender & Rosemary blend; we have Citrus & Spearmint and Unscented.
What other products from Shea Radiance can you suggest using after the body wash?
I strongly recommend the use of our body moisturizers which include the Whipped Body Butter and Nourishing Body Cream, both come in Lavender and Citrus essential oils.
What advice would you give to other women who wish to start their own business?
Don’t be afraid to start small. Take your idea and create a sample or minimum viable product (MVP); test your idea by selling it to customers; get feedback, make improvements and repeat the process of selling. It is so important that you get your products in front of your potential customers.
What’s next for Shea Radiance?
We are looking forward to releasing the new look for our natural hair care line this Fall.
Those who get the October Box will get an African Black Soap Lavender & Rosemary Body Wash. What is the one thing you want them to know?
We want everyone who samples the African Black Soap Lavender & Rosemary Body Wash to know that our products are made with love and care. We want Shea Radiance products to be part of your daily selfcare routine.
USE OUR EXCLUSIVE DISCOUNT CODE COCO2021 FOR 10% OFF SITEWIDE AT SHEARADIANCE.COM – EXPIRES DECEMBER 31, 2021