Vow Beauty, how did you come up with such a unique name?
I wanted to brand products in a way that communicated the necessity of ongoing, continual use for maximum results. One of the most life-altering, impactful commitments one can make in life is choosing a spouse. So I took the commitment themes of marriage and applied them to a skincare routine with the commitment being to one’s self.
How did the brand get its start?
The brand was born out of my frustration with existing skincare products marketed to affect hyperpigmentation, uneven skin tone, dark under eye circles and fine lines. Specifically, I found that the products - in addition to being overpriced- simply did not work and contained fillers, dyes and harmful toxins.
So, I began formulating my own products at home and decided to develop the brand in May of 2015. At that time, I joined the New York Society of Cosmetic Chemists to immerse myself in cosmetic chemistry and also completed cosmetic formulation coursework under a leading cosmetic chemist. It took about a year and a half to develop and test the formulas and Vow Beauty officially launched in August of this year.
What are the key ingredients in your eye gel?
Our Happily Ever After Eye Gel has Niacinamide (10%), Algae Extract Ferment (10%), Lemon Peel Ferment Extract, Licorice Root Extract and Turmeric Extract.
What are the benefits of these key ingredients?
Niacinamide is a powerful antioxidant that reduces the appearance of fine lines, wrinkles, hyperpigmented spots and dullness.
Algae Extract Ferment is a plant extract that improves the appearance of aging skin and helps maintain and condition the skin barrier.
Lemon Peel Ferment Extract is a skin brightener made by fermenting an entire lemon with Lactobacillus- a bacteria that lives in healthy internal tracts.
Licorice Root Extract is a depigmenting agent that noticeably affects uneven skin tones.
Turmeric Extract is an anti-inflammatory antioxidant that brightens the skin and improves the appearance of fine lines and wrinkles.
How important is it to your company to produce natural and vegan products?
Extremely important! I intentionally choose ingredients that are deemed compliant by various environmental groups and purposefully avoided the use of animal derivatives in almost all of the products. I also chose to avoid testing of the products on animals.
Does the eye gel have an expiration date?
Happily Ever After Eye Gel should be utilized within six (6) months from the date of opening.
Is it necessary to store an eye gel in the refrigerator to maximize its efforts?
While it is not necessary to store Happily Ever After Eye Gel in the refrigerator, some will find that the cooling effect provided by a refrigerated eye gel benefits puffy eyes (as cold constricts blood vessels and reduces swelling).
What makes your eye gel different from other brands?
Happily Ever After Eye Gel contains Niacinamide at a concentration of 10%- one of the highest concentrations in an eye gel or eye cream available in the market. Skin brightening is provided by a proprietary blend of Lemon Peel Ferment, Licorice Root Extract and Turmeric– natural ingredients that noticeably affect uneven and hyperpigmented skin. Happily Ever After Eye Gel is phthalate free, paraben free, alcohol free, dye free, fragrance free and cruelty free.
What’s next for Vow Beauty?
This month, we’re reintroducing our Wedded Bliss Glycolic Acid & Aloe Facial Cleanser- a hydrating 10% Alpha Hydroxy Acid Facial Wash that gently removes makeup, oil, debris.
In 2018, we are launching a SPF Primer, a 10% Glycolic Acid Facial Gel, and a 10% Niacinamide Facial Moisturizer, amongst other products.
Each of our customers that purchase our Fall/Holiday Limited Edition Mega Beauty Box will get a full size eye gel in their box. What is the one take-away you want to leave them with?
Skincare is a commitment! Consistent, regimented use of quality skincare products can make a difference in the texture and appearance of your skin. Daily use of our Happily Ever After Eye Gel may improve the appearance of the under-eye area resulting in brighter, hydrated, more even-toned skin.
To keep up with Vow Beauty, you can follow them on Facebook, Twitter, Instagram and Pinterest.