INSIDE THE BRAND: VASELINE INTENSIVE CARE

Looking for a lotion to lock in moisture and heal skin on contact? Well look no further, thanks to Vaseline Intensive Care, a brand that we have trusted for years has created a healing lotion with 100% pure cocoa butter that enhances your natural glow.



Tell us about the beginnings of Vaseline Intensive Care. How did the brand get its start?

Vaseline Intensive Care is always looking for ways to improve its products based on feedback from consumers. We know that women are not looking for shortcuts when it comes to their health. Truly healthy skin starts with deep healing moisture, it’s not something you can get by masking problems or through quick fixes. We know this because we are the original dry skin healers. We started with a wonder jelly in 1870 that protected skin from anything and everything. This wonder jelly works by locking in moisture to heal dry skin deep down (within the stratum corneum).

What has been the brand’s secret to its longevity?

We’ve gone back to our healing heritage with the Vaseline® Intensive Care® line by putting healing micro-droplets of Vaseline® Jelly in everything we do. Each of our products in the Intensive Care line, including Vaseline Intensive Care Cocoa Radiant Lotion is designed to help moisturize to heal dry skin beyond the surface, to help maintain skin health.

What was the inspiration behind the Cocoa Radiant Lotion?

We believe healthy skin starts beyond the surface of the skin to deeply heal and moisturize. Micro-droplets of Vaseline Jelly are included in all of our lotions, including our Cocoa Radiant Lotion formula to absorb deeply into skin and moisturize to heal it from within.

What are the main ingredients in the Cocoa Radiant Lotion and their benefits?

The formula contains a specially designed blend of glycerin (to pull moisture into all layers of skin), and healing micro-droplets of Vaseline Jelly, plus dimethicone, to help lock moisture in. The rich sensory/fragranced lotion contains 100% pure cocoa butter, an emollient known to help hydrate the skin and lock in moisture to keep skin soft, smooth and glowing.

How does this product perform on dry skin?

Dry skin occurs when the skin loses too much water or oil, causing the skin to become dry, itchy and at times flaky. This creates uncomfortable skin and causes skin to crack. Vaseline uses a blend of powerful skin moisturizers such as glycerin and petroleum jelly which begin to soothe and restore lost moisture after just one use.

While some ordinary moisturizers can immediately hydrate skin, and help temporarily relieve these symptoms, the results are often not long term and may only mask an underlying problem: that the skin’s protective barrier is not functioning properly. Vaseline Intensive Care Cocoa Radiant lotion goes beyond that to deeply moisturize to heal dry skin.

Can you suggest any other products that will go well with Cocoa Radiant?

Be sure to try the Vaseline Cocoa Butter Jelly and Vaseline Lip Therapy Cocoa Butter Tin along with your Vaseline Intensive Care Cocoa Radiant Lotion. All Vaseline Cocoa Radiant lotions can be used daily and are available at food drug and mass retailers nationwide.

Each of our monthly subscribers will be receiving a full size sample of the Cocoa Radiant in their box, what is the one take-away that you’d like to leave them with?

Vaseline Intensive Care lotions work to deeply moisturize and heal dry skin by very different mechanisms. Vaseline Lotions, with high levels of glycerin tend to provide faster hydration to relieve dryness without feeling greasy and are appropriate to apply, as you’re getting ready in the morning because they will absorb quickly and easily and leave skin smooth. YouTube

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