Inside the Brand: NATURALICIOUS

NATURALICIOUS goes by the mantra that “everyone deserves to live their most delicious natural life”—so you won’t find any pesky sulfates, parabens, mineral oils, petrolatum or phthalates in their products; just ingredients that are good for you, your family and the environment. Started by CEO Gwen Jimmere, who was named one of's 30 Under 30 Style Mavens, NATURALICIOUS was the only natural hair care line invited to participate in the VIP gift bags for President Obama’s Inaugural Ball! Read on for more as we take you inside the brand.

Our subscribers will receive a deluxe sample size of your Moroccan Rhassoul 5-in-1 Clay Treatment. Please describe how they can incorporate this into their hair care routine.
Our Moroccan Rhassoul 5-in-1 Clay Treatment is a natural hair game changer. It literally takes your wash day from hours to just minutes. No more having to block off your entire day just to wash your hair. It does the work of a cleanser, conditioner, deep conditioner, detangler, and leave in conditioner all at one time. And even better, it is natural. It may sound too good to be true, but don't take my word for it. Check out what these popular YouTubers have to say about it:

CurlyProverbz | MzNaturalLife | DiscoveringNatural

We love the name "NATURALICIOUS"--what does that word mean to you and what does it imply to consumers about your brand?
Thanks! "NATURALICIOUS" is a compound word we coined that exemplifies our philosophy: everybody deserves to live their most deliciously natural life. We are all uniquely and wonderfully made; and we believe you've already got that "it" factor, we just create products to help you flaunt it. Each day, we at NATURALICIOUS get to inspire others to experience the sheer joy of loving themselves just as they are – the person God made them to be. It is truly the most wonderful thing in the world to have a humble confidence that makes you feel you can accomplish absolutely anything--which is why we focus on developing products to enhance your naturally gorgeous self.

How important is a digital marketing strategy in promoting NATURALICIOUS?
Digital marketing is an incredibly important part of our business. It is how we connect with our customers and build strong, solid relationships with our fans. For example, we are based near the Detroit area, but we have customers all across the globe. And that is due to our digital marketing outreach, as well as the fantastic relationships we build with our customers who spread the word about us to their family and friends. Word of mouth is the best form of marketing there is, and it's a heck of a lot less expensive than interrupting people with TV ads that they don't really want to see anyway. If your best friend or co-worker tells you our products are amazing, that goes a whole lot further with you than if Gwen from NATURALICIOUS tells you the same thing. Besides, I'm a communicator, I love to connect with people and I really do care about their journey through self love, acceptance and confidence. Digital marketing allows me actually have relationships with my customers, rather than just selling them something with no connection behind it.

How has having your product line included in the VIP gift bags for President Obama's Inaugural Ball (how exciting!) propelled your brand forward?
It was definitely a huge honor and I was very humbled to have the NATURALICIOUS line in President Obama's Inaugural Ball gift bags. Having that stamp of approval definitely helped to validate the brand, and has drawn a great deal of attention to our products. To know that the most powerful people in the world were receiving our products, which started out being made in my kitchen, was mind blowing. But it was bigger than me. I also saw it as a win for women business owners from all walks of life and all industries. As women, we serve in so many roles: we're the chefs, the chauffeurs, the tutors, the cleaning ladies, the doctors, the psychologists, etc..... all in our own households. And oftentimes, we put our dreams to the side because we're incredibly busy providing for everyone else. I am someone who started with a little boy, a dream, and a whole lot of prayer. I am a testimony that with unshakable faith, a lot of hard work and unrelenting belief in yourself, there are absolutely no limits to what you can achieve in this life. We are women, we are beautiful and we are powerful.

Which NATURALICIOUS product(s) would you recommend to help hair "spring" back to life after a really harsh winter?
Our Moisture Infusion Styling Creme will get your hair right! Not only is it a moisturizer, but it's also a styling cream. In the winter...especially with this very harsh winter we've is vital to add moisture to your hair consistently to prevent breakage, split ends and overall "bad hair". In all honesty, lack of adequate moisture is the culprit behind about 90% of hair issues: breakage, split ends, brittleness, dryness, frizz, etc. can all be combated by using a high quality moisturizer that deeply penetrates your hair and thoroughly moisturizes the hair. Our Moisture Infusion Styling Creme allows you to create any and every style under the sun while deeply moisturizing at the same time.

Learn more about NATURALICIOUS at their website, or follow them on Facebook, Twitter, Instagram and YouTube.