Tell us how Masque Bar got its start?
Several years ago, well ahead of the current mask and Korean beauty explosion, Allan Lever, the founder of Look Beauty, discovered beauty innovations that were developing in Korea. After he recognized the white space in masks, Allan started bringing affordable mask technology to U.S. retailers. One of the first masks to debut was the Que Bella, a collection from the U.K. that he would eventually sell to Target.
Allan then fused Korean technology with his masks and created MasqueBAR. The goal was to deliver the quality of luxury products at affordable mass market pricing. Target served as the launch pad, then MasqueBAR expanded to 15,000 doors in the U.S.: Walgreens Boots Alliance, Ricky’s, Rite Aid, Urban Outfitters, and select TJ Maxx and Marshalls.
Would you say the expansion was successful?
The expansion continues with new brands like iN.gredients, Pretty Animalz, Bandito (for men), Only Me! and Face & Body. International growth has been brisk. Allan, travels the world on the quest for newness, and sees no limits to Korean beauty opportunity. We have yet to see any country as innovative as South Korea, which has changed everything from cars to televisions. Today, Look Beauty masks are sold in 50 countries, up from 28 just last year... and the expansion continues.
When did you introduce this brand to the United States?
We introduced MasqueBAR in Target in 2012.
How did you come up with the concept of a foil masque?
On one of Allan’s work trip to Korea, he discovered that Metallics and foils were immensely popular so he brought it to the Western markets and it’s been a big hit!
What are the benefits of a foil masque?
Aside from being super social media savvy, foil masks a.k.a Metallics have glowing properties that are enriched with natural ingredients to help brighten and soften the skin.
What are the key ingredients in the Silver Masque?
The key ingredients in the Silver Foil Peel-Off Mask are Raspberry Fruit Extract, Macadamia Ternifolia Seed Oil and Peppermint Leaf Extract.
What other colors does the Masque come in?
Rose Gold and Gold.
Talk to us about their benefits?
Our Metallic range boasts a “glowing “property. Many people have claimed that our Metallic range gives off a radiant and glowing complexion. We were written up in Popsugar earlier this year by one of their editors with the header, “This $4 Rose Gold Peel-Off Mask Works Just as Well as GlamGlow GravityMud”.
Is this Masque for all skin types?
Yes, it is!
What results can we expect after using this?
Glowing, radiant complexion!
How many times a week should use a masque?
Most hydrating/moisturizing masks can be used daily, but products with exfoliating and detoxifying properties should be used more sparingly-2-3 times a week.
What’s next for MasqueBar?
We have a lot of exciting new products coming out as early as this summer and more to follow for end of 2018 and early 2019. We can’t give away all our secrets but let’s just say, more colors! Stay tuned by following our social media handles!
Each of our monthly subscribers will receive a full-size masque in their box, what is the one thing that you’d like to leave them with?
As important as it is to take care of your body internally, it is also important to take care of your skin externally as well. We have a wide range of facial masks to target different skin issues and for every skin type.
To keep up with MasqueBar, follow them on Facebook, Twitter and Instagram.