Learn to embrace your hair’s texture with Beautiful Textures. Their products are designed to help, by providing options whether you wear your hair curly or straight—their new Texture Manageability System is even designed to help you go back and forth between the two. Learn more about the 4 easy steps it takes to do it, and how to best use their Curl Control Definer Pudding (from your June Hype Hair + COCOTIQUE box)—all in this Inside the Brand feature.

What is the mission of the Beautiful Textures brand? What do you want every single customer to experience when they use your products?
Beautiful Textures is designed for women of multiple hair textures from curly, wavy, kinky-coily, to frizzy; and promotes for women to embrace their freedom of choice and style versatility between wearing their hair curly or straight.

Tell us about your recently launched Reversible Straightening Texture Manageability System. How does it help natural haired women to go from curly to straight and back?
It just takes four quick steps:
Step 1: Shampoo and rinse hair 3 times. Towel dry.
Step 2: Apply leave-in conditioner. Wait 20 minutes.
Step 3: Blow dry hair using medium heat.
Step 4: Flat iron for desired results.

The secret is the Inner-ActiveTM Leave-In Conditioner, which is infused with essential oils, natural butters and amino acids, and has no harsh chemicals. The Inner ActiveTM Leave-in conditioner penetrates the hair, causing it to elongate and soften while making it easier to detangle. Once the detangling process is complete, the hair is blow-dried and flat ironed, creating beautifully straight, touchably soft hair with unmatched body, movement and shine - all in a fraction of the time of most traditional straightening methods.

TMS gives ReversibleTM Straightening that lasts 4 to 6 weeks with the use of the Humidity DefenseTM Anti-Reversion Shampoo and Conditioner. To flip back to natural, shampoo hair several times with a clarifying shampoo.

You recently conducted a Twitter chat about the Reversible Straightening Texture Manageability System as well. Does social media play a large part in the Beautiful Textures marketing strategy?
Yes, social media helps us in so many ways. We’re able to stay connected and engaged with our consumers. We’re aware of what’s trending in the market by seeing the hairstyles that our consumers are wearing and sharing among their friends/followers.

Our June subscribers received your Moisture Butter and your Curl Control Definer Pudding. How can they use them to achieve the perfect summer curls?
We absolutely love mixing just a dollop of Moisture Butter into our Curl Definer Pudding for super fluffy two-strand twists. For long-lasting fingerstyles, stick to just using the Curl Definer Pudding to fight humidity. Additional moisture is the number one way to invite an unwarranted poof!

What is the most important thing that you would recommend women with textured hair do to maintain optimal hair health?

Drink water and lots of it. The first step in taking care of your hair is taking care of you--from the inside out.

Learn more about Beautiful Textures at their website, and follow them on social media: Facebook, Twitter, Instagram, YouTube