Enhance Your Favorite Features With Babe Original Cosmetics

If you’re looking to elevate your glam this summer, then the Summer Makeup Lovers Box is for you. There’s no need to cover up flaws or imperfections, with Babe Original you can embrace your uniqueness and celebrate what makes you original. This must-have box offers the following full-size products: Essential Serum, Enriching Mascara, Enriching Liquid Eyeliner , and Plumping Lip Jelly. You will love how each of these products will enhance your favorite features with their powerful results-driven formulas. Find out how to use these makeup products and what inspired this cosmetic company to change their name.

When did Babe launch?

Babe Lash launched in 2013 as an extension of Babe Hair, a hair extension company, in Salt Lake City, UT! In 2017, Babe Lash separated from Babe Hair to pivot to the beauty and cosmetics industry, expanding into national distribution with Cosmoprof.

Is it true that you are changing your name from Babe Lash to Babe Original?

Yes, it is! 

What inspired this name change?

In looking at our business and what we have already built, we realized Babe Lash grew beyond what we originally anticipated it to be. We wanted our name to reflect what we represent - and that’s more than just lashes. With this change, we’re looking to being a more sustainable, accessible and affordable brand to make this a brand anyone can stock their makeup bags with.

Babe Original Logo

When will this change be official?

We made our public announcement in April 2022, and are officially rebranding to Babe Original as of June 2022 with an all new look and feel, packaging, and pricing. We’re so excited for this new chapter!

Liquid, Rectangle, Font, Box, Publication, Cosmetics, Metal, Measuring instrument, Electric blue, Electronics accessory BABE LASH Essential Serum

How did Babe get its start?

Babe originally got its start with our proprietary, #1 selling lash serum Essential Serum. We used to only sell to distributors and salons, but expanded into direct to consumer in 2018. Since then, we’ve expanded our product line into multiple offerings such as award-winning mascaras, brow products, lip products, and tools. 

How was the Essential Serum received?

To this day the Essential Serum is our #1 best seller! We love hearing the positive feedback from our incredible community about how much more confident they feel after consistent use, thanks to their enhanced natural lashes. 

How often should you use the Essential Serum?

Every night on both eyes! Beginners should apply serum every 2-3 days and work up to nightly use once eyes are used to the product.

How much should you apply?

You only need 1 dip for both eyes. Apply a thin line just above your upper lash line on clean, dry skin just like eyeliner. Wait 1-2 minutes for it to dry before touching your eyes or applying another product.

How soon will you see results?

Everyone’s a little different - some people start seeing progress as soon as 4 weeks in! We recommend taking before & after photos along the way and comparing your results after 12 weeks of consistent use.

Is this safe to use with lash extensions?

YES! Our lash treatments are oil-free and safe to use with extensions and strip lashes.

What if I stop using it?

Once you stop applying Essential Serum, your lashes will slowly return back to your natural look. We recommend applying serum 2-3 times a week to maintain your look once you're satisfied with results!

What inspired the Babe Lash Essential Serum?

We wanted to create a product that actually helps enhance your natural lashes to give you results you can see, and voila - Essential Serum was born!

How do you use the Babe Lash Essential Serum?

  1. Apply serum in the PM just above your upper eyelash line on clean, dry skin (swipe it on like eyeliner!). 
  2. Use one dip for both eyes. Allow 1-2 minutes for the serum to dry. 
  3. Once you’ve reached your max lash potential, use 2-3 times per week to maintain your look.

What are the key ingredients in the Babe Lash Essential Serum?

The key ingredients are Biotin, Panthenol, and Amino Acids.

What are the benefits of these ingredients?

These are all powerhouse ingredients that help fortify and hydrate your lashline for your best lashes ever. Not only do they help achieve the look of longer lashes, but also helps with increased lash retention and lash health.

BABE LASH Enriching Mascara

What type of wand does the Enriching Mascara have?

The Enriching Mascara has an arched, curved wand that both hugs your lashline to hit every lash, but also can be used to further life and separate your lashes as you brush through them.

What is the best way to apply the Enriching Mascara?

Starting at the base of your lashes, sweep the brush upward from root to tip. Use the arched brush to thoroughly coat each lash for clump-free, defined lashes. 

What are the key ingredients in the Enriching Mascara?

The key ingredients in Enriching Mascara include Peptides, Panthenol, and Olive Oil.

What are the benefits of these ingredients?

These are all super hydrating ingredients, making this more than just a mascara - it’s a serum mascara! Every swipe not only gives you instantly lifted and separated lashes, but also delivering a dose of hydration for better lashes over time.

What are the best features of the Enriching Mascara?

Enriching Mascara is the perfect mascara for anyone looking to achieve instant long, lifted, fanned out lashes. It doesn’t flake or smear, and you can control how much to apply for that “no-makeup-makeup” look. And, it’s chock full of super nourishing ingredients that help your lash health over time. It’s a Win win!

Is the Babe Lash Enriching Mascara waterproof?

Our mascaras are water-resistant, so you can jump in the pool or shed some happy tears without worrying about anything running down your cheeks. Water-proof products are usually made with really drying ingredients that make your lashes brittle over time. We prefer water-resistant formulations to create super hydrating formulas that can still withstand water, are easier to remove, and gentler on your lashes.

BABE LASH Enriching Liquid Eyeliner

Talk to us about your Enriching Liquid Eyeliner?

The Enriching Liquid Eyeliner is ultra-precise, streak-free eyeliner glides on easily and won’t budge until you say so. Our favorite part? The formula is enriched with hydrating ingredients like peptides and glycerin, making this a formula that will never dry your lash line out and deliver powerful nourishment for healthier-looking lashes over time.

What is the best way to remove the Enriching Liquid Eyeliner?

We recommend removing all eye makeup with a gentle eye makeup remover on a saturated cotton pad and then proceeding with your usual facial cleansing routine.

What tips can you give us on how to use the Enriching Liquid Eyeliner?

Practice makes perfect! Be sure to explore drawing on different shapes to see what style if eyeliner suits you best. Some of our team members swear by using a small piece of tape to get their wings extra sharp every time. 

BABE LASH Plumping Lip Jelly Mauve

What are the key ingredients in your Plumping Lip Jelly Mauve?

Key ingredients in our Plumping Lip Jelly include Hyaluronic Acid, Glucomannan, Vitamin E, and Peptides.

How long does the plump last?

This will vary from person to person! Our lip jelly is different from most others because instead of plumping your lips with irritating ingredients like bee venom or spicy capsaicin, our formula plumps your lips by hydrating the inner layers of your lips out, leaving you with fuller, smoother lips. This also means your lips won’t build a tolerance to the product!

What are your top 3 Plumping Lip Jellies?

Our top 3 sellers are Mauve, Clear, and Red, but we’re excited to launch more colors (sooner than you think!). All our shades are universally flattering to work with all skin tones.

What other products from Babe Original can you suggest? 

Our Enhancing Conditioner is the perfect BFF to go with Essential Serum to reach your max lash potential - Essential Serum helps your lashes look longer, and Enhancing Conditioner promotes the look of fuller and darker lashes. We also LOVE our Babe Brow Amplifying Serum, which is a super powerful serum that helps fortify your way to thicker-looking brows. Finally, our Lash Separator is the perfect gift for all mascara wearers. Use it to brush through freshly mascara’d lashes and say goodbye to clumps forever. 

What’s next for Babe Original?

A lot! We have an exciting year ahead of us with new product launches, new shades, and so much more. Be sure to keep up with us on socials (@babeoriginal) to be a part of it all! 

Our subscribers who get the Makeup Lovers Summer Edition Box will get all 4 of these full-size products. What is the one thing you want them to know? 

Be sure to take before and after pictures to track your lash journey and see how far your lashes have come! Tag us on Instagram @babeoriginal - we can’t wait to see your looks. XO

If you don’t have the Summer Makeup Lovers Box subscription, there’s still time to subscribe to get your hands on this must have box