Discover Gentle, Effective K-Beauty with LUE by Jean Seo

K-Beauty has become a global beauty phenomenon for a reason and now women of color are taking notice of its benefits for melanated skin. Rooted in the philosophy of caring for your skin gently and consistently, Korean skincare focuses on hydration, balance, nourishment, and achieving healthy-looking skin over time—not harsh treatments or quick fixes. 

This month, COCOTIQUE is excited to introduce you to LUE by Jean Seo, a clean K-beauty brand known for creating simple yet powerful skincare essentials designed to work with your skin, not against it. Thoughtfully formulated with skin-loving ingredients and minimalist routines in mind, these products help support glowing, balanced skin for every skin type. We're excited to feature these transformative products in our first ever K-Beauty Box. 

Meet the Glow-Boosting Lineup

Erase Cleansing Powder

Gentle cleansing meets exfoliation in this innovative powder-to-foam cleanser. Made with spherically milled organic oat flour, ERASE helps lift away dirt, pollution, makeup, and buildup while soothing the skin and supporting natural renewal.

Unlike harsh scrubs that can leave skin feeling stripped, this formula delivers a soft, refreshing cleanse that leaves your complexion smooth, calm, and radiant.

Perfect for:
• Dull or congested skin
• Gentle daily exfoliation
• Sensitive skin types
• Travel-friendly skincare routines

BALANCE Hydrating & Calming Serum

Hydration and oil control can absolutely coexist—and BALANCE proves it. This lightweight serum helps replenish moisture while minimizing excess shine and the appearance of pores.

The result? Skin that feels refreshed, hydrated, and comfortably balanced without feeling heavy or greasy.

Why you’ll love it:
• Lightweight hydration
• Helps calm and balance skin
• Supports smoother-looking texture
• Great for combination or oily skin

RESTORE Protecting Moisturizer

RESTORE delivers nourishment in convenient single-use capsules filled with skin-loving oils like squalane, jojoba, and raspberry seed oil.

This silky moisturizer helps lock in hydration while supporting your skin barrier and giving your complexion a healthy, natural-looking glow. The travel-friendly capsules also make it easy to incorporate into your skincare routine at home or on the go.

Benefits include:
• Deep nourishment and hydration
• Skin barrier support
• Soft, radiant-looking skin
• Easy single-use application

CLEAR Spot Control Treatment

Breakouts happen—but CLEAR is designed to help calm them quickly and gently. This targeted treatment features a blend of 12 anti-inflammatory herbs that work beneath the surface to help reduce blemishes, calm irritation, and support clearer-looking skin.

Instead of over-drying the skin, CLEAR focuses on soothing while helping blemishes look smaller and less noticeable.

Great for:
• Occasional breakouts
• Redness and irritation
• Targeted spot treatment

LUE by Jean Seo Clear

Why We Love LUE by Jean Seo

What makes LUE by Jean Seo stand out is its approach to skincare simplicity. Every product is thoughtfully formulated to deliver effective results without overwhelming your skin or your routine. 

The collection embraces many of the principles K-beauty is known for:
✔ Gentle yet effective formulas
✔ Hydration-focused skincare
✔ Skin barrier support
✔ Minimalist routines with maximum impact
✔ Healthy, radiant skin over perfection

Whether you’re new to K-beauty or already a skincare enthusiast, these products make it easy to create a routine that feels luxurious, calming, and glow-enhancing.

Your Glow Starts Here

Healthy skin is all about consistency, nourishment, and caring for your skin with products that support its natural balance. LUE by Jean Seo brings together gentle innovation and everyday simplicity to help you achieve skin that looks refreshed, hydrated, and radiant.

We’re excited for you to experience these K-beauty favorites inside the COCOTIQUE K-Beauty Box—and discover your next skincare obsession. You can get yours now HERE before they're gone!

USE OUR EXCLUSIVE DISCOUNT CODE COCOTIQUE20 FOR 20% OFF SITEWIDE AT LUEBYJEANSEO.COM