How did the brand get its start?
Sorme, the Egyptian name for kohl, a natural black substance used by queens like Cleopatra to enhance her eyes, was started over 20 years ago in California. There was a need for a professional cosmetics line for salons and spas and Sorme was born. A brand that approaches cosmetics from a skin care point of view, using botanicals, antioxidants, vitamins, minerals and more, Sorme is now an award winning cosmetics line.
What was your first product that you produced?
The first product produced was our Smear proof Lip and Eye Pencils. The square shape made them unique and offered better grip and control. These pencils are made in Italy from a non-splintering tree. They are still one of our best sellers over 20 years later!
Tell us about your Mineral Botanicals Lip Color and Vitamin E Lip Conditioner.
Mineral Botanical Lip Sticks offer full coverage and feel great on the lips. Natural lipids help to keep lips soft and smooth. Vitamin E Lip Conditioner helps to moisturize lips while protecting lips from environmental stressors.
What are the key ingredients in this moisturizing lipstick?
The key ingredients are antioxidant vitamins A, C and E. These vitamins help to keep lips soft and smooth, moisturize, and protect from environmental damage. It is also important to note these lip products are made in the USA, cruelty free as well as gluten free, paraben free and fragrance free.
How many colors does it come in?
Mineral Botanical Lipsticks are available in 10 shades ranging from nude to bright. Something for everyone!
So, you know how us girls love to mix our lipstick, how does this lipstick perform when mixed with other lipsticks?
Performs great! Mineral Botanical Lipsticks can be topped with Sorme Lip Thick Plumping Glosses for a shine or shimmer finish.
How long does the lip color last when applied?
Sorme Mineral Botanical Lipsticks typically last a few hours before reapplication is needed.
What other product can you suggest from your brand that will compliment this lipstick?
Sorme has several products that compliment these lipsticks. Before applying Mineral Botanical Lipstick, Sorme Smear proof Lip Liners or our NEW Cosmoprof Trendsetter Award Winner 2017 Truline Lip Liners could be used to line the lips for added longevity. Sorme Lip Thick Plumping Glosses can be added on top of the Mineral Botanical Lipsticks for a shine or shimmer finish. Sorme Brow Lift Pencil could also be used in conjunction with any of our lip products to highlight the Cupid’s bow area of the lips as well.
What’s next for Sorme?
Sorme strives to bring quality, treatment cosmetics to the market while still offering the color payoff makeup artists and consumers demand. Be on the lookout for several new products launching in 2018, including new Mineral Botanical Sheer Lipstick shades with Marula Oil, a professional setting spray and much more!
Each of our subscribers will receive a full-size lipstick in their box, what is the one take-away that you would like to leave them with?
Beautiful colored lips of course, but they are also treating and conditioning their lips with our powerful ingredients while looking fabulous!
To keep up with Sorme, you can follow them on Facebook, Twitter, and Pinterest.