From shampoos to styling elixirs, affordable luxury hair care developed by salon experts to address dry and damaged hair. Finally a brand that offers rich intense moisture in their products to combat the battle women fight too often after trying to achieve the color or style they desire, only to find out that they need to restore the damage that they’ve somehow gained in return.

How did the company get its start?

The story of RICH is a remarkable one. We are a family business that has over 50 years of experience in beauty product distribution and running a successful chain of salons. We formed our own Creative Team of stylists who worked alongside with leading chemists and scientists with one single goal in mind– to create THE BEST, yet affordable, hair care products.

We’re excited to have a few of your best products in our July Box, please tell us about your Intense Moisture line.

The products’ natural-based formulas are infused with key ingredients such as luxurious botanicals, restorative proteins and mineral oils to condition, nourish and help return hair to its natural beauty.


What are the key ingredients of your Intensive Moisture Shampoo and its benefits?

Our Intense Moisture Shampoo is a truly extravagant daily shampoo that delivers amazing nourishment and incredible softness while helping to repair hair thanks to hydrolyzed keratin proteins. Perfect for dry hair that needs moisture and boost. It strengthens and rebuilds damaged areas, providing nutrition, moisture and shine.

Does this shampoo work on all hair types?

The beauty of RICH Hair Care products, especially of our Intense Moisture line, is that it works on all hair types and textures.


The follow up to the Intense Moisture Shampoo is the Intense Moisture Conditioner, what are the key ingredients and their benefits?

Our Intense Moisture Conditioner is luxurious daily conditioner that injects moisture and shine into hair while calming static and frizz. It revitalizes dry and damaged hair in seconds. Hydrolyzed keratin protein strengthens and repairs hair, while wheat proteins restore hair structure.

Does this conditioner detangle the hair as well?

This conditioner not only detangles, but also nourishes the scalp.

What can consumers expect to see after using both the shampoo and conditioner?

They will have super soft, moisturized, smooth and shiny hair. Instantly.


Tell us about the Argan Oil Elixir.

This award-winning Argan Oil Elixir is a lightweight, non-greasy oil that absorbs quickly into the hair, making it instantly soft and shiny. This elixir protects colored hair from color fade and is UV protective as well.

What are the key ingredients and their benefits of this oil?

This Argan Oil Elixir is made with Argania Spinosa Kernel Oil and Sweet Almond Oil, which absorbs instantly into your hair making it soft, shiny and nourished. Enriched with Omega 6 & 9 to help rebuild and moisturize the hair structure. This elixir is suitable for all hair types, from straight to curly.

Can this elixir be used on both wet and dry hair?

Absolutely! It can be used as a classic go-to oil by applying it into damp hair for extra moisture, softness and shine. Or it can be applied to dry hair to remove frizz and add fabulous shine. Additionally, you can add it to your daily conditioner or a mask to enhance the effects of daily conditioning. Also, if your hair needs extra nourishment, it can be applied to dry hair for 10 minutes before washing with our Intense Moisture Shampoo and Conditioner.

What other products are suggested to go with the Intense Moisture line?

We take pride in creating products that deliver spectacular results. In addition to RICH Intense Moisture line and Argan Oil Elixir, there are a couple of additional products that will help to switch with ease from naturally curly to straight look and back. There’s the RICH Curl Enhancing Cream. That intense moisture cream is infused with Argan and Coconut oil that creates definition, shape and bounce to your curls. This cream also eliminates frizz and adds elegant shine to all hair types. It can also be used as thermal cream for straight styles, as well as heat & UV protective.

There’s also RICH Maximum Brilliance Protect & Shine spray. This featherweight, instant shine spray with Organic Jojoba Oil, Sweet Almond Oil, Olive and Wheat Germ Oil locks in moisture for silky, smooth finish, which is suitable for all hair types, from straight to curly. You can spray it on damp or dry hair, section by section to set naturally curly styles, or prior to using heat styling tools.

What’s next for Rich Hair Care?

We’ll never stop innovating. Fabulous new stuff coming out soon. Stay tuned!

Each of our monthly subscribers will be receiving a deluxe sample size of the Intense Moisture Shampoo, Intense Moisture Conditioner and the Argan Oil Elixir in their box, what is the one take-away that you’d like to leave them with?

Live your life as rich as you can and by rich we don’t mean wealth. We mean a life full of joy, laughter, friends, good food, and… good hair days of course. We’re happy to contribute to that lifestyle by making luxury hair care affordable.

To find out more about Rich Hair Care, you can follow them on
Twitter, Facebook and Instagram.

Alexia Roca is a brand builder, merchandiser, jewelry designer, life coach and lifestyle blogger. Design your life with Alexia @TheRocaReport A lifestyle guide to inspire all women to design a life they desire to find their purpose, be creative and to be authentic.