Inside the Brand: Profusion Cosmetics

When it comes to a brand that is dedicated to researching the lifestyle trends of their consumers, Profusion Cosmetics has made that commitment in order to produce limitless color options for all skin tones. Read all about how this brand offers professional quality makeup and goes the extra mile to include makeup tips and tricks for you to achieve that flawless look that will turn heads.

How did the brand get its start?

Profusion Cosmetics was established in sunny Southern California nearly 20 years ago with a selection of makeup palettes and ever-growing ambitions. Since then, our mission has been to provide perfectly priced, pro-quality cosmetics that cater to all, regardless of age, gender, ethnicity or skill level.

How many countries are you in?

We are proud to be a fast-growing brand with distribution in countries across the world, such as the U.S., South America, Australia, UK Mainland, Ireland, and all over Europe, including France, Germany, Austria, Luxembourg and more.

How does Profusion go about producing its color palettes?

Profusion looks at art, fashion, music, culture and what’s on-trend to produce beautiful shades that can be worn by all. The team takes dedicated time to innovate and perfect each product from concept to creation, while ensuring that all palettes meet the needs and desires of consumers, inspiring everyone from aspiring makeup artists to seasoned cosmetics aficionados.

What was your inspiration to go Cruelty-Free?

We are a team of compassionate, forward-thinking beauty aficionados. Profusion Cosmetics has always been and will continue to be cruelty-free.

When Profusion decided to go cruelty-free, did that affect your production in any capacity?

Our products have always been manufactured to be cruelty-free!

What other products from your collection can you suggest to go with the eyeshadow palette?

The Profusion palette collection includes a range of wearable, easy-to-blend shades for eyes, lips, brows and face. From our coveted highlighters to our all-in-one brow kits, there are a variety of products that complement the eyeshadow palettes stunningly.

Can you give us any tips when using the eyeshadow palette?

All of our collections of high-performance palettes are both fun and easy-to-use. We strongly encourage everyone to play as they learn! Each product also incorporates tips and tricks on how to apply makeup. Our tips for an easy, yet stunning eyeshadow look, include picking three colors: a light, medium and deep shade. To apply the eyeshadow, begin from the crease area and work your way down to the lid – this tip ensures that all colors blend seamlessly together!

What makeup trends can we expect this spring?

Classics will continue to endure. We’ll also see a pop of soft pastels this spring.

What’s next for Profusion Cosmetics?

We have a very exciting 2018 planned for our wonderful fans and followers! Exciting palettes of every color under the rainbow, with advanced pro-quality formulas and one-stroke application – always at a price that works for everyone.

Each of our monthly subscribers will be getting a full-size eyeshadow palette in their monthly box, what is the one thing that you’d like to leave them with?

We encourage our users to experiment with color and finishes and to and play as they learn. The mission with our products is to help customers gain confidence and skill and to inspire an aspiring artist while stimulating originality amongst the next generation of makeup pros!

To keep up with Profusion Cosmetics, you can follow them on Facebook, Twitter, Instagram and YouTube.