Inside the Brand: Paula's Choice

It has been said that “necessity is the mother of invention”, and that sentiment proved true for the creation of Paula’s Choice. After years of struggling to successfully conquer skin issues like acne and eczema, founder Paula Begoun, started researching ingredients and sharing what she learned. This knowledge led her to eventually create Paula’s Choice, a line of cosmetics that are non-irritating and have no fragrance, dyes or ingredients that can be harmful to your skin.

Tell us about the Paula's Choice brand--how did it get its start?
Paula’s Choice began with a commitment to customer advocacy and education, which remains a core element of our philosophy and product development. Our founder, Paula Begoun, struggled with acne and eczema for years, trying numerous skincare products and medical treatments that just didn’t work. Finally, when she was 25, she read the ingredient label on a product she was using, and the fourth ingredient was acetone – nail polish remover! From then on, she began reading all the skincare research she could find, and began writing books and doing TV appearances to help others navigate the cosmetics industry and prevent them from going through the same pain she did.

In 1995, at the request of her readers, Paula decided to use her years of research to create her own line, Paula’s Choice. Since then, we’ve been dedicated to providing customers with quality skincare products they can feel confident buying and using.

What is the core philosophy that all Paula's Choice products adhere to?
Paula’s Choice products keep their promises. We use only scientifically proven ingredients, to create products that do what they say. All our products are also non-irritating (meaning no fragrance, dyes or other ingredients that can harm your skin) and never tested on animals.

What is your best selling product to date?
Our Skin Perfecting 2% BHA Liquid – the same product COCOTIQUE’s subscribers are receiving this month. This product is the ultimate multi-tasker for breakouts, clogged or large pores, and signs of aging, and it’s great for all skin types. Best of all, it works quickly. You’ll see visible results from the first use, including smoother, more radiant skin.

Can you share some best practices for our March subscribers to incorporate the Skin Perfecting 2% BHA Liquid into their beauty routines?
Our Skin Perfecting 2% BHA Liquid is easy to incorporate into any beauty routine. Simply apply a small amount (no more than a dime-sized amount is needed) onto your face after cleansing your skin. Follow with any treatments you may use, and finally finish your routine with a moisturizer. You can add this leave-on exfoliant to your routine at night, in the morning, or both.

What other Paula's Choice products can they utilize to help maintain healthy, moisturized skin during the dry winter season?

We’ve launched a few products this winter that are great for keeping dry skin hydrated, and can work for a variety of skin types. For those looking to add a boost of moisture to their existing routine, our Resist Moisture Renewal Oil Booster is a perfect fit. This anti-aging face oil is a unique blend of antioxidant-packed plant oils that can be added to your favorite moisturizer or used on its own to replenish dry skin.

If you’re looking for a great moisturizer, plus anti-aging benefits, try our Resist Intensive Repair Cream. This retinol-rich treatment cream smoothes fine lines and wrinkles, firms skin and protects against future moisture loss.

We also offer a variety of moisturizers (for day and night) tailored by skin type and texture preference, so you can find the best option for your skin.

Find your perfect Paula’s Choice product at and connect with them on social media via Facebook, Twitter, Pinterest and YouTube.