Inside the Brand: Mielle Organics

Mielle Organics is not just a brand it is a lifestyle—one based on a healthier approach to hair from the inside out. After instituting her own personal challenge to make healthier hair care choices, founder Monique Rodriguez decided to share her regimen with the masses. The result is the quickly growing brand, which includes products like the Mint Almond Oil received by October COCOTIQUE subscribers.

How did Mielle Organics get its start?
I challenged myself to eliminate synthetic and harmful chemicals from my hair regimen, and to go green with my products; and I noticed how much longer and healthier my hair became from "going green" with my hair products.

What was the inspiration behind the creation of the brand?
I have always had a passion for beauty, and I combined my experience as a Registered Nurse with my background in science to create the line.

Who is the ideal Mielle Organics customer? What is her lifestyle like?
Our ideal customer is someone who is conscious about the health of her hair and skin, and who is concerned with using a healthier approach to her hair care regimen. She lives a health conscious lifestyle--she works out, and she eats right.


Tell us more about what it means to live The Mielle Life.
Living The Mielle Life is what’s mentioned above; someone who lives naturally and takes care of herself from the inside out (lives The Mielle Life), because healthy hair also starts from the inside out.

What role does social media play in your branding strategy?
Social media is a great part of our strategy; it gives us the opportunity to reach so many people across the country from all different walks of life.

Our October subscribers received your Mint Almond Oil. What should they know about using this product?
The Mint Almond Oil is a lightweight oil that can be used in so many ways. It can be used to promote (hair) growth, as a sealant to lock in moisture, and as a hot oil treatment. You can even use it on your skin.

Miss out on the October COCOTIQUE Box and want to give Mielle Organics Mint Almond Oil a try? You can still purchase it in the COCOTIQUE Shop.

Keep up with Mielle Organics by visiting their website, liking them on Facebook or following them on Instagram.