INSIDE THE BRAND: HairRx Advanced Hair Care

If you are tired of looking for the right product that fits your needs, then let us introduce you to HairRx. This amazing new brand has designed a unique hair care system that everyone will fall in love with. Read all about how you can customize your own shampoo and conditioner for your hair type.

When did the brand get its start?

While Ellen Langas, Co-CEO of ProfilePro LLC, creator of HairRx and her team have been developing and refining HairRx for over a year, this is actually our beginning. We just launched in this month, in October in limited markets and nationally with Cocotique!
You have such a unique hair care system please tell us about it.

HairRx provides a dramatically different and fun way to help women identify the shampoo and conditioner formulas that are ideally matched to their specific needs. Women can choose just the right professional salon-quality formulas that provide specific solutions for her hair, and then select her scent and lather preferences as well. Our products are formulated in Italy and rigorously tested. Anyone can choose between nine key targeted hair care formulas, 5 fabulous scents and 2 lather preferences in 10-ounce and 2-ounce sizes. There are 165 unique combinations! And we have a simple online questionnaire that will help determine the right formulas for each person. In addition, we offer an exceptional selection of 6 styling and finishing formulas that complement our cleansing formulas.
Wow! So, let’s get this straight, Hair Rx offers 165 formulas in 5 different scents and 2 lather options.

At COCOTIQUE.COM, we’ve curated some of the most popular formulas for your CocoBelles. Our Professional Hydrating, Nourishing and Frizz-taming formulas are especially nurturing. As a special treat, Cocotique has partnered with HairRx to enable all COCOBelles to explore the full line of HairRx professional shampoos and conditioners and receive a 30% savings! Just use this code: COCO1710, valid through 12/31/17.
How would someone choose the correct shampoo and conditioner for their hair?

Discovering your ideal formulas is fun and easy. We’ve taken the guesswork out of selecting the right shampoo and conditioner at HairRx. Take our guided 2-minute online survey and answer 5 key questions that include choosing your perfect scent. HairRx will immediately recommend your ideal formulas. Use your special Cocotique code (COCO1710, valid through 12/31/17) at checkout to save 30% instantly, and then your perfect match will arrive at your doorstep in 7 to 10 days!
What was the inspiration behind creating this customized hair care system?

At HairRx, we believe every woman is unique… and her hair care should be, too! We set out to help women make informed decisions about hair care by providing advanced beauty solutions and ingredients that address their specific needs. The HairRx customization concept was co-invented by Jodi Dery, owner of the Cloud 10 salons in Florida, and QVC founder Joe Segel, who is our Co-CEO at HairRx. They were inspired after Jodi recognized that stylists in her salons were often mixing different shampoos to create custom formulas to address the unique hair care needs of individual clients. Our team then set out to create a customized solution that everyone could enjoy and benefit from.
What are the key ingredients in the Professional Nourishing Shampoo and Conditioner?

This duo is ideal for all hair types, but especially for dry hair. The advanced shampoo formula revives and smooths damaged areas of the cuticle, reduces dehydration, and leaves hair healthy, lustrous and soft. Hydrogenated Starch Hydrolysate is the technical name for a type of sugar that is capable of retaining water and is used to help prevent hair from dehydrating. Plant-based ingredients like hydrolyzed almond, rice and wheat proteins are perfect for chemically treated or dry hair. They strengthen and condition, helping to maintain hair’s moisture balance. Derivatives of honey are ultra-moisturizing for long-term moisturizing benefits, shine and smoothness. Our ultra-rich professional nourishing conditioner is specially formulated to produce softer, shiny, manageable hair and helps it recover from daily stresses of chemical treatment and styling processes. Olive oil extract moisturizes and serves as an anti-aging extract. Avocado oil has restructuring power and regenerative properties, perfect for use on chemically treated hair. Plant-based proteins help detangle, nourish and smooth. Brazil nut oil helps renew dry hair and repair split ends.
Are the shampoos and conditioners for all hair types?

HairRx formulas are beneficial and safe for all hair types. They are sulfate free, paraben free, and safe for chemically treated hair. Choose the formula that matches your goals and specific concerns, and get ready for a great hair day, every day!
Which is your most popular scent?

Scent is such a personal preference, that’s why we offer five delicious scents: coconut, citrus, jasmine, lavender and vanilla. There’s a scent that’s sure to satisfy every COCOBELLE! Coconut topped the list this past summer, and we suspect jasmine and vanilla will warm up the winter.
Do you have to choose the same scent as the shampoo to match the conditioner?

Ordering online makes it simple to mix and match individual shampoos and conditioners, even scents! S307C3-C207C3
How does this hair care system work with frizz control?

Our HairRx Professional Frizz-taming Shampoo is an ultra-nourishing formula specially created to tame frizz and flyaways. It’s an advanced formula that also enhances body while adding moisture and shine. One of the key ingredients, mandarin orange peel extract, is able to penetrate the hair cuticle to improve lifeless hair while providing intensive shine. It has great anti-oxidant properties and helps protect color-treated hair. Linseed extract is rich in lipids and vitamins to protect, smooth and condition hair while reducing frizz. hsa1_001
What other products from your line can you suggest that would compliment the shampoo and conditioner?

HairRx has a wonderful line of styling and finishing formulas. Two must-haves are our Professional Nourishing Oil and Professional Revive & Protect Mist. HairRx Professional Nourishing Oil is a luxurious, weightless elixir powered with four precious oils to nourish, tame frizz, detangle and protect hair, leaving it feeling silky and supple with a lustrous shine. This subtle delectable jasmine scent can be used on damp hair before styling or any time on dry hair to boost shine and silkiness. hsa2_001 HairRx Professional Revive & Protect Mist has an active, nourishing formula that restores freshness to hair between washes and also helps reduce frizz in humid or wet weather. A weightless, leave-in detangler that produces silky soft, manageable hair, it helps lock in color, protecting against heat styling and the environment. This can be used on damp or dry hair.
What are the top three concerns that women have about their hair?

HairRx conducted a survey of 1000 women ages 30 to 60. It revealed that they seek to strengthen hair, tame frizz and reduce dryness, all while protecting their hair color.
What products can you recommend to answer these concerns?

Cocotique and HairRx curated a special selection that focuses on hydrating and nourishing hair as well as taming frizz: S303C3-C201C3
Professional Hydrating Shampoo and Conditioner Duo

– Shampoo moisturizes, defines hair and adds lustre. Conditioner leaves hair hydrated, shiny, soft and revitalized.
Professional Frizz-taming Shampoo and Conditioner

– Shampoo enhances body, while adding moisture and shine. It deeply nourishes, and helps condition hair while reducing frizz. Conditioner smooths, adds shine and helps control flyaways. S314C3-C206C3
Professional Nourishing Shampoo and Conditioner

is ideal for all hair types, but especially for dry hair. The advanced shampoo formula revives and smooths damaged areas of the cuticle, reduces dehydration, and leaves hair healthy, lustrous and soft. Conditioner is specially formulated to produce softer, shiny, manageable hair and helps it recover from daily stresses of chemical treatment and styling processes.
Each of our subscribers will receive a deluxe travel-size shampoo and conditioner in their box. What is the one take-away that you want to leave them with?

We hope everyone will enjoy their special nourishing treats, then come back and discover the shampoos and conditioners that are ideally suited for their specific needs. We hope to create the ultimate customization experience! Just as your mood changes, or the seasons change, your hair care needs change, too. So, don’t hesitate to change things up! Most of all have fun while pampering yourself! Our goal is to create a connected, caring community where we can share tips, dreams and inspiration. We welcome you to share your ideas, tips, inspiration and encouragement with others on our social media platforms. Here’s to a #GreatHairDay!
To keep up with HairRx you can follow them on Facebook, Instagram, Pinterest and Twitter.