Inside the Brand: ACURE

Built on “sustainable principles and economical price points”, ACURE’s mission is to prove wrong the notion that natural products don’t work. Using certified organic ingredients and cutting edge technology they are creating products that are extremely effective at caring for and restoring your skin and hair. January COCOTIQUE subscribers are receiving deluxe sample sizes of their Triple Action Repairing Moroccan Argan Oil + Argan Stem Cell Shampoo and Conditioner. Read on to learn more about ACURE’s best selling products and get their tips for being good to your body, the environment and the planet.

What is the ACURE Organics name meant to convey to its customers?
It's simply stated as ACURE and it is founded on sustainable principles and economical price points to steer people away from toxic chemicals, proving that you don't have to sacrifice your health for beautiful skin and hair. The trick is, many consumers believe that it's nice to have a product that is natural, but that natural doesn't work or it's too expensive. At ACURE, we formulate every product to prove that wrong. We travel the globe to find the most potent certified organic ingredients to blend with cutting-edge plant technology for high standards of efficacy and purity, because it’s not enough to be natural, it also has to work. At the same time all products are offered at an economical price point so that it's affordable for the whole family.

What is your best selling product to date?
Best selling product to date is our Moroccan Argan Oil. It's 100% cold-pressed for full potency, USDA certified organic and one of the best lightweight oils for hair, face and body. Our 2nd best seller is our Moroccan Argan Oil + Argan Stem Cell Triple Action Repair Shampoo and Conditioner.

What is CHLORELLA GROWTH FACTOR (CGF) and how did you decide to include it in ACURE Organics products?
Chlorella Growth Factor is organically grown green algae clinically proven to protect collagen and elastin fibers from breakdown; they have shown an increase in collagen expression by 333% at 1 % concentration. It also supports optimal cellular generation and repair, which makes it a natural superfood for the skin. Our Founder, Jon Guerra, studied this ingredient with a team of doctors in Amsterdam who where observing CGF's ability for wound site healing. The successful results were far reaching for not only repair, but anti-aging and increased protection at the cellular level, inspiring Jon to make this simple but potent plant-based ingredient a core element in our line.

In addition to using your products, how can consumers rid their bodies of free radicals that contribute to aging?
It's the very same things you hear time and time again...but they couldn't be more valuable and true. Eat whole foods, like veggies, proteins and good fats like avocado, coconut oil and grass-fed butter...and a ton less processed foods, sugar, caffeine and alcohol. These things can cause inflammation, loss of hydration and spiked blood sugar, all of which disrupt hormone balance and ultimately show in the skin. Get good sleep...shoot for 7 hrs a night and keep in mind that every hour before midnight is a higher quality of sleep. Drink tons of water. It's amazing how simply upping your water intake on a daily basis (pure water that is), can plump and revive the youthfulness in your appearance. It also helps your body to effectively flush toxins and helps a lot with bloating! Lastly, get out there and move a little everyday. Walk, yoga, doesn't have to be aggressive, just something, everyday.

Why is it important for your products to be good not only for the body, but also for the environment and the planet?
It's all connected. What goes into or on the body goes out through our drains and into our soil and waterways, to potentially contaminate future crops that are your future food source or product ingredient. Not only do questionable ingredients like Parabens, sulfates, petrochemicals and even fragrances have known links to irritation and disease in the body but often the manufacturing process it takes to make these ingredients generates a lot of known carcinogens. These bi-product carcinogens also go into your body and aren't even listed on your ingredient label! When we choose products that are healthy for the body, they will not only process completely from your system with no physical ramification to your health, but will flush down your drain cleanly. This keeps both body and planet in a healthy place!

Even if you didn’t subscribe to our January box, you can still purchase it, and the ACURE products, in the COCOTIQUE Shop. Learn more about the ACURE brand at their website.