Eileen Dautruche: MissWhoeverYouAre.com

At COCOTIQUE, we believe in the spirit of beauty through confidence, grace and optimism. In our COCOBlogger series, we feature women who exude those things through their personal brands, and have them share their favorite beauty and fashion secrets. In this post we present Eileen Dautruche: Editor, Miss Whoever You Are.

In 3-5 sentences tell us about yourself, your profession and your blog.

I currently work full time in beauty, handling the social media for Moroccanoil®. That means I handle everything from a strategic point of view down to the nitty-gritty (writing all of the content that goes on our social channels, answering fan questions, running promotions). My blog was started seven years ago as an outlet for me to gush about beauty and fashion - without having the worry of boring my friends.

What are 3 products in your Ultimate Beauty Arsenal?

  • Moroccanoil Hydrating Styling Cream: Ever since I cut my hair short last year, I’ve been at a loss as to how to actually style it and not look like a 15 year old boy. This product is weightless and allows me to switch up my style everyday without having product buildup.

  • Rimmel Lash Accelerator in Black: I go through phases where I want my lashes to touch the sky and at the moment, this mascara (almost) does that.

  • Byredo gypsy water: I decided at an early age that I'm not one for signature scents (I love options). Recently, I picked this up at Barneys and could not stop sniffing my wrist. It starts off fresh with notes of bergamot and lemon but then the dry down - oh, the dry down! - is warm and sensual with amber and sandalwood. I love it mostly because it's seasonless (in my opinion) and can be worn any day, any time.

Who is your favorite designer of all time and why?

Oye! That's rough. I'm a big fan of young designers - I feel a sort of connection considering many of them (Proenza Schouler, Alexander Wang, Thakoon, Philip Lim, etc.) got their start as I was in college so I was able to grow with them and see their aesthetic evolve. That said, my all time favorite designer has to be Coco Chanel. I love how she revamped the feminine ideal with a sportier, more casual look.

If you had 2 hours to pick out an outfit from head to toe, where would you shop and why?

I'm pretty good under pressure and I'd probably head to Zara or J. Crew since those are my two favorite places to shop. I'd go for a slightly feminine dress (flared skirts are the best since they tend to be slimmer up top and give me the illusion of having hips). And heels with a platform since I tend to topple over easily :).

Who is your celebrity style icon, and why?

I don't really look to celebrity styles since I don't care much for them BUT I do admire Rihanna's IDGAF attitude. Would I wear it? Nope. But I love that she takes ownership. On the complete opposite end of the spectrum, I do love Audrey Hepburn's style. Again, I tend to gravitate towards feminine (not overtly girly) styles and she was perfect with it.

From your blog I know you don't yet have a signature red lipstick but if you had to choose right now, which red would it be?

I'm not one for signature anythings, to be honest, but I do love NARS Dragon Girl. That was the red that started it all for me and I love how it pulls a look together (and lasts on my lips).

Do you have a Sunday night or weekend beauty ritual? If so, what is it?

I have a full day Sunday ritual! I get my hair done weekly at a small Dominican salon in Brooklyn. I've been going there since I was 16 so they know my hair and me pretty well. I typically go in for a wash and set, deep condition, all of it! Afterwards, I get my eyebrows done (I've yet to master them on my own). Next, I head on over to get a manicure. While I can do it myself, I truly believe in #TreatYoself and a $9 manicure in NYC is a STEAL! When I finally make it home, I try to do a mask (it varies but lately I've been obsessed with Kiehl’s Rare Earth Deep Pore Cleansing Masque) that’s quickly followed by an arsenal of products (serum, eye cream, moisturizer). It can get pretty intense but skincare is extremely important. You gotta preserve the sexy!

What is the most rewarding aspect of blogging?

Meeting new people, whether they're fellow beauty bloggers, PR folks, perfumers, or scientists. It's fun learning about their backgrounds and why they fell in love with beauty.

What is your proudest blogging achievement to date?

That's a tough one! I'd say I have two. The first is being flown to Paris back in 2009 on behalf of Lancôme to preview their newest spring collection before anyone else. I'd never been to Paris and I fell in love with the city. It was pretty neat that the Lancôme team thought I was special enough for such a trip. The next would be my first magazine feature. It was for Allure Korea and they did a quick mini feature on me, my blog, and recommended products. It reminded me that my blog reaches those beyond the friends and family who read it.

From your 100 Things about Moi post on your blog, you mentioned you plan on writing books, what are some of the topics you plan to write about in your books?

Anything and everything. I love fiction so I'd probably venture on to chick lit (LOL!) but I also want to write thrillers. I just want to write something that will make people think and feel something (sadness, joy, pain). In the end, I just want people to finish it and think "Wow."

What is the one bit of advice you would give to all women?

Style and beauty wise: don't live and die by the trends. Use them as inspiration but in the end, do what works for you. Life in general: support each other. It's easy to get caught up in the "mean girl" ways but we're just setting ourselves back by doing so. Uplift one another.

More about Eileen:

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