If you’re looking for an assortment of skincare products from a brand that are not only natural, but also affordable, the Urban Hydration x COCOTIQUE Takeover Box is for you. This takeover box is just the second box of the year, and we know that you will love with the 5 full-size, plant-based skincare products that include everything you need to clean and moisturize your skin. You can count on Urban Hydration to make your beauty routine a more natural and healthier experience with products like their Micellar Cleansing Water, Nourish and Rehydrate Castor & Shea Face Wash and Lotion, and their natural Cleansing Oils.
As we continue to celebrate Black excellence, we couldn’t be more excited to introduce you to this Black owned brand and its owners, Psyche & Vontoba Terry. This power couple founded Urban Hydration in 2010, with a goal to share naturally inspired products that achieve beautiful results that are gentle enough for the whole family and a purpose to create and offer clean beauty that is affordable. Find out more as we talk with Co-Founder, Psyche Terry about how she and her husband began their journey, the advantages of working together, and how each of the 5 skincare products in the February 2022 Box can work for you. You can also find out about how Urban Hydration is making a difference with their global mission and community values.
How did Urban Hydration get its start?
We started Urban Hydration because of a need we had with wanting a product collection for people with dry skin and dry hair that was focused on solutions with plant base formulas and not clinical formulas. We wanted natural ingredients that we were familiar with and felt comfortable enough that wouldn’t break our sensitive skin out.
What inspired your brand’s name?
We believe that it is our duty to help saturate the world of its dryness. People are thirsty for a brand that does good and is good for you too. We felt the suitable name for our mission would be Urban Hydration.
From schoolmates to husband and wife, what’s it like being married and running a business together?
Vontoba and I started out as business school friends and have continued to be best friends that are happy to get to work together. It’s fun to know that I have someone I can have lunch with. It also helps to know that if I’m having a bad day or if I want to share a funny moment, I can just walk a few doors down.
What are the advantages of being a husband and wife team?
As a small business, we start from the bottom up – you’ve got to be award of culture creation. We are creating a fun, friendly, and loving culture built on honor and trust. The advantage of having a hubby and wife team is that you get two examples of what that looks like from a male and female leadership perspectives.
What advice would you give other couples who are thinking about going into business with each other?
It’s important to us to honor each other. I trust that if my business partner wasn’t here he’d be just as professional and just as needed in another company culture. I have to respect him like if I don’t do right by and with him, he’s great talent that can go someplace else anytime. I think couples that work together have to look at themselves and their mate/partner as an asset that must be treated well.
What was the first product that Urban Hydration created?
The first product we made was a body butter. We started out right away learning how to create the best smell and the best formulation for dry skin.
How was the body butter received?
The product was pitched to Essence magazine and they loved it. However, they told us the packaging was so bad that they couldn’t feature the bottle, only the interior product. I appreciated that feedback. That critique pushed me to try again with new packaging and even better ingredients.
What inspired the Nourish & Rehydrate Castor Oil & Shea Face Wash?
The Nourish and Rehydrate Castor & Shea Face Wash was inspired by our super-duper dry skin that needed a frothy creamy feel in the winter to feel more hydration.
What are the key ingredients in the Nourish & Rehydrate Castor Oil & Shea Face Wash?
Castor Oil and Shea Butter along with Glycerin and Vitamin A are some of the key ingredients that are in the face wash.
What are the benefits of these ingredients?
The ingredients work together to gently help detox, smooth, and moisturize eczema prone dry skin. It’s super frothy and gentle and cleans deep without stripping away natural moisture.
Is the Nourish & Rehydrate Castor Oil & Shea Face Wash for all skin types?
This face wash is best effective on dry and combo skin type. Oily skin would also love this face wash because it helps balance out the amount of oil the skin is over producing.
Is this face wash for both men & women?
Yes. This wash is for men and women. Some men even shave with the wash.
How often can you use the Nourish & Rehydrate Castor Oil & Shea Face Wash?
This wash is so gentle that you can use it morning and night.
What are the key ingredients in the Nourish & Rehydrate Castor Oil & Shea Face Lotion?
Shea Butter & Castor Oil and vitamin A are the key ingredients in the Castor & Shea Body Lotion.
Is the Nourish & Rehydrate Castor Oil & Shea Face Lotion for all skin types?
Yes. It’s primarily most effective on dry and eczema prone skin.
What can people expect after using the Nourish & Rehydrate Castor Oil & Shea Face Lotion?
This lotion is very light but impressively soaks right into skin without leaving a greasy over spill on the skin or clothing. The felling of adding warm wax to your skin is how easily it glides on and it stays on all day.
What is the best way to use the Olive & Rosehip Face Cleansing Oil?
Our Olive & Rosehip Face Cleaning Oil should be used with warm water swiping up and in small circles. It’s a great exfoliator and cleanser.
What are the benefits of using a cleansing oil?
A face cleansing oil is actually super effective if you have dry skin to help balance your sebum production, but also for overly oily skin too. This oil goes deep into your pores and actually seemingly acts like a magnet to attract all the bad dirt you have packed deep down into your pores. It’s a very gentle deep cleaner.
What are the key ingredients in the Olive & Rosehip Face Cleansing Oil?
We focus on Olive Oil and Rosehip Oil for these particular products.
How beneficial are these ingredients for the skin?
Both ingredients are powerful and effective yet gentle and hydrating.
How do you use the Micellar Cleansing Water?
A micellar water should be used separate from water and with a warm cloth in a circular motion. Our extremely light yet powerful formulation of infused fruit helps nourish the skin while exfoliating and powerfully cleaning the pores.
What are the benefits of using a Micellar Cleansing Water?
Micelles in water attract bad dirt in the skin and are really effective at gentle exfoliation. Not having to use or run water with this product also makes it quicker and easier to use and lastly the fact that it can remove the most difficult red lipstick and black eye liner is best of all.
What other flavors do you offer in the Micellar Cleansing Water?
These are some really great skincare products.
What is the best way to incorporate them into one’s skincare routine?
I believe in simple but goodness. Using our face wash and following up with our toner and a spot cream and then a moisturizer is best. If it’s a heavy makeup day or a reason to pretreat/prewash/deep clean the skin, then using a face cleaning oil or a micellar to start is even better. A face mask is a great addition to exfoliation that you can do one time a week.
Where is Urban Hydration sold?
You can purchase Urban Hydration at Target, Walmart, CVS, Walgreens, Ulta, HEB, Family Dollar, Bed Bath & Beyond, Sally Beauty, JC Penney and more!
What is Urban Hydration’s commitment to giving back?
Urban Hydration values community and giving back. We believe in contributing to healthier and happier lifestyles, not only to our customers through our products, but also by taking action and supporting causes we can fully stand behind on local, national, and international levels. With our collective efforts, we aim to be a force for global good.
Our record of charitable contributions includes partnerships with the Boys & Girls Clubs of Collin County, National Breast Cancer Foundation, Becky's Hope Horse Rescue, Watoto, Minnie's Food Pantry, Foundation for C.H.O.I.C.E., Hope's Door, Plan Empower Grow, Steve Harvey TV, PGA Senior Championship, BSBC School of Chamber and Business Management, 50+ Women to Work Conference, and Walker's Legacy Power Brunch 50, and so, so much more.
One of our highlighted philanthropy efforts is the Urban Hydration Foundation Scholarship with Western Michigan University, which contributes $50,000 in scholarship money for students in need. Nearly 1 Billion people have access to safe drinking water. Urban Hydration also has a keystone partnership with WATERisLIFE, a union that began in 2016, enabling us to donate a gallon of water to a community without ease of access to drinking water. We have since raised enough funds to contribute in the build of two clean drinking water wells in communities in Kenya and are now aiming to construct our own well in Kenya. We learned that students in Kibera slum where our wells are now located had their clean water stolen from them and they were paying their teachers in corn. Since we've helped build the wells, the students use the water to create economic wealth and empowerment. Now, they sell water to families that have moved closer to the school for water and they use the resources from the water to help impact their school. To date, the Helping Hands School has built 2 new classroom buildings with our collaborated help!
What’s next for Urban Hydration?
Urban Hydration is the best Black Owned Personal Care Brand in the country. We will continue to love on our customers to learn more about what they need in their personal care journey and we promise to provide that to them. So really, you tell me, what’s next ☺.
Those who get the February Box will get all five of these products. What is the one thing you want them to know?
We want our LUHVies to know that they are appreciated, and we look forward to hearing feedback from them! Urban hydration products were designed with the consumer in mind. We take pride in creating affordable, gentle, healing and hydration personal care products.
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