Passionate about all things fashion, Camesha thrives best when she is able to impart her knowledge to help others achieve their personal style. With the understanding that first impressions do last, she stresses the importance of personal branding and style to positively influence the direction of ones life to her clients.
Often seen in the front row of some of the biggest shows at New York Fashion Week, her portfolio includes makeover, editorials, celebrity styling and advertising. Her timeless style makes Camesha well sought after throughout the US and the Caribbean. A testament to her expertise and hard work, her accolades include the 2012 “Investor’s Choice Young Achiever” Award and the Caymanas Park award for her “Outstanding Contribution to the Fashion Industry.” See why she is our August COCOBelle? Read on to learn more about this style maven.
Tell us a bit about yourself and what you do.
I'm a Jamaica-born, NYC-based, fashion entrepreneur. After designing women's ready-to wear for 3 years, co-owning a boutique and working as a professional stylist, I decided to move to NYC to pursue a Master's degree in Global Fashion Management at the Fashion Institute of Technology (FIT). After completing FIT, I worked as a Magazine Fashion Editor and launched my blog POSHESTYLE, while creating the resort line LAPOSHE Swim, which I officially launched this summer. The collection is available online at www.laposhe.com or by visiting our boutique, Flying Solo, at 224 Mulberry Street, Soho, NYC.
What was the inspiration behind your blog, Poshestyle?
I've always garnered attention for my personal style and was constantly being asked what I was wearing, where it could be found, and for styling advice. That lead to professional styling and after a couple of years of apprehension, I created Poshestyle. In addition to fashion, the blog covers style, travel and décor. Because my extensive experience in that area coupled with my passion for using fashion as a creative expression of myself, it was a natural evolution.
What has been some of the challenges you have faced maintaining Poshestyle?
Many underestimate how much work actually goes into sustaining and growing a blog. It is very time consuming and due to how saturated the community has become, it requires proactive strategies, and tactics to pull a strong following. It's no longer enough to just post pretty pictures and hope readers and followers will come. I spend the majority of the spare moments I have doing something on social media that will draw people who may find my content interesting. I've definitely seen results with my growing community, but it does get tedious and exhausting.
Lets switch gears and talk about your swimwear line LAPOSHE Swim. How does that influence the content for Poshestyle?
My blog covers my style and personality as a whole, so being a swimwear designer is only one aspect of what I share with my readers. The majority of the blog's content showcases my personal style - what I wear on a daily basis, where my readers can find and recreate my look, advice on how to make my look their own. The blog gives me the opportunity to connect directly with my followers in a way that they get to know my swimwear line as not just a label or a brand, but as the person behind it.
What is your overall style?
I describe my overall style in two (2) words - Eclectic Sophistication. I mix classic, timeless pieces with more edgy or trendy styles. I like juxtapositions in looks - leather with lace, vintage with modern, girly with tomboy - but combined in a way that is very elegant and effortless. I thoroughly enjoy experimenting with fashion so I mix it up depending on the mood I am in. It's the Gemini in me...we love variety!
What are three articles of clothing that you cannot live without?
A classic purse, black pumps, and a timepiece - accessories are the true stars of an outfit. It's where you should invest in quality, timeless pieces.
What advice would you give to someone who'd like to start a blog?
It requires having a committed and hardworking attitude and work ethic. You have to treat it like a business and invest in its sustainability. Do a lot of research before jumping in and find out what you want your voice to be. Where you fit in, but most importantly where you stand out from a saturated crowd of bloggers. Then, go for it with all you have, and have fun doing so. It's great to have a professional photographer that can give your blog editorial level quality but it's not necessary - so don't let that deter you. As long as you have an interesting angle, keep it consistent and interesting, it can succeed.
What's in the pipelines for Poshestyle and Laposhe Swim?
Poshestyle is looking to work with my some very cool brands this year on some awesome collaborations. We will be revamping our website/blog poshestyle.com and creating even more compelling content for our readers.
LAPOSHE Swim just opened its doors as a part of a NYC-based designer collective store, created and managed by the designers themselves - a first of its kind concept in NYC, that is already creating quite a buzz. This concept store along with our online store, laposhe.com will be our flagship, but we are working on having the line available at boutiques throughout the US and the Caribbean.
What three items are in your Ultimate Beauty Arsenal - those Holy Grail items you can't live without?
My Anna Sui red lip color, Maybelline New York Lash Sensational mascara, and everything SKII because beauty starts with healthy skin.
Follow Camesha on Instagram and Twitter to keep up with all things fashion and more.