Skincare Inspired By Ancient Rituals

If you are looking for a way to remove toxins and restore your skin, we can offer you a natural solution with the Balance Restoring Serum from AAVRANI in the December 2021 Box. You will love this alcohol-free toning serum that will not only deep cleanse your skin, it will also minimize the appearance of pores and dark spots and even skin tone among other things that your skin will appreciate. Find out more about how Rooshy Roy created this Indian-inspired luxury skincare company and how this gentle toner can help improve your skin. 

How did AAVRANI get its start?

My parents immigrated from Kolkata to Detroit in 1986. They were born and raised in India, and I was born and raised in Michigan, so I grew up bouncing back and forth between cultures - too Indian or too American at any given point in time. 

AAVRANI is my way to share the secrets of Indian beauty rituals with you. To combine the two parts that make me whole. But, it’s also my journey back to my roots; to re-discover and appreciate its intricacies. My vision is for all women who struggle with their dualities to embrace them instead. To celebrate their conflicted, immense, breathtakingly unique identities that make them who they are.

What did you do before you started AAVRANI?

I got my business degree, moved to New York and started a career in finance. 

Was there one specific challenge that you faced as a startup and what did you do to conquer it?

Covid was especially challenging because it was an unprecedented situation so, what we did to navigate it was to completely pivot our business strategy and create something new that would work with the circumstances in the world.  

Rooshy Roy

When and how did you know it was time to leave your finance job and dive into AAVRANI?

I left my career in finance to pursue my MBA at Wharton. While I was there, I met my Co-Founder and started AAVRANI!

Is there a special meaning to the name AAVRANI?

Rani means queen in Hindi. 

How important are serums to skincare?

Very important! Serums are lighter and deliver active ingredients to the skin quickly, it’s the secret weapon for treating skin issues like discoloration, dullness, fine lines, or acne. The best way to use a serum is after you cleanse and before you moisturize. Moisturizer is mainly for hydration whereas a serum can help treat any skin concerns. 

AAVRANI Balance Restoring Serum


What was the inspiration behind making the Balance Restoring Serum?

For centuries, tea tree leaves have been used in India to treat cuts and wounds. Legends describe tea tree-surrounded lagoons, where fallen leaves created natural skin-healing baths. Fast forward to the 21st century and over to the other side of the world: tea trees are still one of earth’s most powerful gifts. Distilled with soothing antioxidants, this serum honors the past, present, and future of beauty.

What are the key ingredients in the Balance Restoring Serum?

This gentle, alcohol-free toning serum clarifies your skin, removes toxins, and minimizes the appearance of pores and dark spots, while restoring your natural moisture barrier. Formulated with clarifying, calming ingredients like tea tree oil, cucumber extract, chamomile flowers and witch hazel. Made without mineral oil, parabens, sulfates, irritants, synthetic fragrances or animal cruelty.

Tea Tree

What are the benefits of these key ingredients?

Tea tree oil is nature's natural acne fighting solution
Chamomile flowers fight and block out irritants by eliminations free radicals
Cucumber extract is enriched with natural astringent properties 

How can the Balance Serum be incorporated into one’s skincare routine?

It’s the perfect product to incorporate after your cleanser and before your moisturizer to help your moisturizer work better! 

How often should you use the Balance Restoring Serum?

Everyday morning and night 

Is this serum for all skin types?

Yes, the serum can be used on all skin types! 

How soon can women expect to see results after using the Balance Restoring Serum?

You can start seeing the results within a week or so of using the product! A full 21 days is ideal to see the full influence of the serum. 

What other products from your brand can you suggest to compliment the Balance Restoring Serum?

Glow Activating Exfoliator! It's the perfect duo. This dual-purpose cleanser and clay mask gently exfoliates, brightens and evens skin tone. Infused with turmeric, this exfoliant leaves your skin healthy, glowing and stain-free! Formulated with purifying, anti-inflammatory ingredients likeneem, organic turmeric, jojoba and raw honey. 

What are your hero products?

Balance Restoring Serum and the Glow Activating Exfoliator

What advice can you give other women who want to start their own business?

Just get started. You’ll never feel ready and confident, but if you feel strong enough about your idea just go for it! You will figure it out and the universe will support you to succeed. 

What’s next for AAVRANI?

We have 10 more products in the works and we are expanding into a lot more categories like hair and body care in the next year! So exciting! 

Those who get the December 2021 Box will get a Balance Restoring Serum. What is the one thing you want them to know?

Your beauty is not just tied to your skin, it is defined by every decision you make from how you eat, sleep, your mental wellbeing and more. You are beautiful in every way :) 

To keep up with AAVRANI you can follow them on Facebook, Instagram, and Twitter.