I am late reviewing this but I LOVE this toothpaste. I normally don't use these types of products that come in beauty boxes. My teeth are sensitive, I had braces for years retainers, and so on. However... this is a must for me now! I used it ( no judgment) because I was out of Crest. I recalled I had this one. I'll use it this morning then stop by the store and get mine after work... so I thought! I used it and never turned back. It feels minty not overly gross and keeps my mouth fresh. Doesn't dry out your mouth like some charcoal pastes do! I will be ordering more for sure!!