How did ATHR Beauty get its start?Tiila Abbitt, the founder and CEO launched ATHR Beauty after working as the head of product development for Sephora and their head of research and development for sustainability. Tiila saw the hole in the market for clean + conscious makeup that could perform ever better than conventional makeup products, but also be created and sourced ethically and sustainability. She launched the brand, self-funded, as the only employee in June 2018.
What’s the inspiration behind the name ATHR?It’s the connection to the earth and the cosmos.
What is clean beauty to you?ATHR Beauty bans over 2700 ingredients, always taking an ethical approach to making sure all ingredients are biodegradable and also child labor free, forced labor free, and ensuring everyone who touches the product along the way is paid a living wage.
What makeup trends are you seeing this fall?
Lots of bold eyeshadow and flushed lips and cheeks! Pantone’s Color of the year: Veri Peri is trending like crazy, and we have that shade in our limited-edition Moonlight Palette! Our brand-new Desert Rose Lip + Cheek Oil Stain gives the perfect desert flush to both lips and cheeks!
How can our subscribers achieve these trends this fall with the products in our Fall Makeup Lovers Box?With our Desert Rose Lip + Cheek Oil Stain!
What makes your Lip & Cheek Oil Stain so unique?
Our Desert Rose Lip and Cheek stain is formulated with organic cactus flower extract and organic jojoba oil for an ultra-hydrating feel, while also being incredibly buildable and effortless to apply before leaving behind a long wearing stain.
What are the benefits of these ingredients?Our oil stain is formulated with organic oils that nourish and soften the skin. It is rich in fatty acids, omega-6, omega-9, amino acids that help stimulate collagen, and vitamin E for antioxidants to help protect cells from free radical damage.
How many shades does your Desert Rose Lip & Cheek Oil Stain come in?
The four shades are:
Talk to us about your Big Bang Mascara.The big bang mascara is a glossy-black, volumizing and lengthening mascara that doesn’t flake or smudge. Formulated with nourishing castor seed oil and desert-derived jasmine plant extract, this mascara helps prevent breakage and encourages lash growth while staying put all day or night.
What are the key ingredients in the Big Bang Mascara?Castor seed oil, Genuine crushed black diamonds, Jasmine plant extract
Is the Big Bang Mascara smudge proof?
The Big Bange mascara is smudge proof and wears all day without flaking.
What inspired you to use natural oils and butters in your Citrine Crystal Eyeshadow Quad?All of our eyeshadows are created with the same base: a perfect blend of organic coconut oil and organic shea butter with powder to create an uber smooth application that stays all day.
What are the benefits of these natural ingredients?
- Desert-derived Moringa seed oil helps to smooth fine lines and wrinkles.
- Organic shea butter and coconut oil increase moisture in the skin and create a buttery smooth formula that is easy to apply and lasts on the skin.
What’s the significance of citrine?Citrine recharges and re-energizes the skin, while helping boost energy and manifest positive energy
Is your Citrine Quad for all complexions?Yes, our Citrine Crystal Eyeshadow Quad is made for all complexions.
What next for ATHR Beauty?
We have a few new product launches up our sleeves!
Our subscribers who get the Fall Makeup Lovers Box will get all four of these products. What is the one thing you want them to know?
ATHR Beauty is a female founded sustainable beauty brand- that performs!
USE OUR EXCLUSIVE DISCOUNT CODE COCO25 FOR 25% OFF ANY FULL PRICED ITEM EXCEPT GIFT CARDS & GOOD VIBES BOX AT ATHRBEAUTY.COM – EXPIRES NOVEMBER 15, 2022