This post first appeared on ThisThatBeauty.com and is republished with the author's permission.
Following Lupita Nyong’o's rise to fame and recent Oscar win for the movie Twelve Years a Slave, beauty mavens the world over have been wondering which cosmetic brand would snag the Mexican-born Kenyan star as Brand Ambassador. Nyong’o will join Julia Roberts, Kate Winslet, Penélope Cruz and Lily Collins as brand ambassador to Maison Lancôme.
Many who saw Lupita on the red carpet this past award season will agree that she was one of the top style stars all season. She brimmed with confidence and spoke with a clarity, sincerity and kindness, winning countless hearts (and minds) along the way. It is this combination of talent, beauty and effortless charm that makes Lupita a natural choice to represent Maison Lancôme.
Xavier Vey, President of Lancôme USA stated, “Lupita’s authentic inner and outer beauty, her exquisite grace, and true confidence represent today’s modern woman. Having Lupita as a Lancôme ambassadress will help support our mission in the U.S. market which is to speak to all women. Her rising star status is like a blooming rose; she is elegant and has an undeniable brilliance.”
On her new role as Ambassadress, Lupita confided, “I am truly honored to join the Maison Lancôme, a brand with such a prestigious history that I have always loved. I am particularly proud to represent its unique vision for women and the idea that beauty should not be dictated, but should instead be an expression of a woman’s freedom to be herself.”
This summer, look for Lupita Nyong’o in Lancôme campaigns shot by photographers Mert Alas and Marcus Piggott.
Do you think this is a good fit for Lupita?
Photo credit: Alexi Lubomirski for Lancôme